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BuzzFeed

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BuzzFeed is a digital media[2] company founded by Jonah Peretti in 2006. Originally known for its viral content like quizzes and listicles, the company has expanded its content to include news, entertainment, and various other topics. BuzzFeed generates revenue through native advertising[1] and has seen substantial growth, with its valuation reaching $1.5 billion in 2021. Its diverse product offerings now include BuzzFeed News and BuzzFeed Motion Pictures. In addition to its main website[3], BuzzFeed also engages audiences through its YouTube[4] channel and podcasts. The company has made several acquisitions over the years, including HuffPost, and went public in 2021. Despite facing challenges with its stock price, BuzzFeed continues to play a significant role in the digital media landscape.

Terms definitions
1. native advertising. Native advertising is a form of marketing that subtly promotes products or brands within the context of a user's experience. It includes various formats such as promoted videos, images, articles, and music, along with publisher-produced brand content and sponsored stories on social media. Native ads often involve third parties and influencers, making them a cost-effective method for product promotion. It's crucial for these ads to disclose their promotional intent clearly to prevent consumer deception, following guidelines set by industry bodies like the Federal Trade Commission. Over time, native advertising has evolved to blend seamlessly with content, proving effective in drawing attention and influencing purchase decisions. Future trends highlight the importance of context, transparency, data, and collaboration in shaping audience responses.
2. digital media. Digital media refers to any form of media that uses electronic devices for distribution. This form of media can be created, viewed, modified, and distributed on digital electronics devices. Digital media encompasses a wide range of items including software, digital images, digital videos, video games, web pages, and websites. It came to prominence with the rise of digital computers which enabled the binary representation of data. Over the years, digital media has evolved, causing significant societal and cultural shifts. It has also impacted various industries such as journalism, publishing, education, and entertainment. Additionally, digital media has given rise to new trends and legal challenges, especially in terms of copyright laws. The consumption of digital media has rapidly increased with growing internet access and the rise of social media platforms.
BuzzFeed (Wikipedia)

BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Kenneth Lerer, co-founder and chairman or The Huffington Post, started as a co-founder and investor in BuzzFeed and is now the executive chairman.

BuzzFeed, Inc.
FormerlyBuzzFeed Laboratories (2006–2016)
Company typePublic
NasdaqBZFD
ISINUS12430A1025
IndustryOnline media
FoundedNovember 1, 2006; 17 years ago (2006-11-01)
Founders
Headquarters,
U.S.
Key people
Products
  • Entertainment
  • News
RevenueIncrease US$437 million (2022)
Number of employees
1,368 (December 2022)
SubsidiariesHuffPost
Websitebuzzfeed.com

Originally known for online quizzes, "listicles", and pop culture articles, the company has grown into a global media and technology company, providing coverage on a variety of topics including politics, DIY, animals, and business. BuzzFeed generates revenue through native advertising, a strategy that helps increase the likelihood of viewers reading through the content of advertisements.

In late 2011, BuzzFeed hired Ben Smith or Politico as editor-in-chief, to expand the site into long-form journalism and reportage. After years of investment in investigative journalism, by 2021 BuzzFeed News had won the National Magazine Award, the George Polk Award, and the Pulitzer Prize, and was nominated for the Michael Kelly Award. BuzzFeed News later moved to its own domain rather than existing as a section of the main BuzzFeed website. On April 20, 2023, Peretti announced that BuzzFeed would be shuttering BuzzFeed News[when?] and focusing its news efforts into The Huffington Post, laying off about 180 workers.

A 2014 Pew Research Center survey found that in the United States, BuzzFeed was viewed as an unreliable source by the majority of respondents, regardless of age or political affiliation. The company's audience has been described as left-leaning.

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