Email[6] marketing is a digital marketing strategy[1] that leverages email to promote products or services, build customer[3] loyalty[4], trust, or brand awareness[2]. It encompasses sending direct promotional emails to generate new customers or persuade current customers to make a purchase, and sending transactional emails after a customer’s action with a company to facilitate or confirm a commercial transaction. Despite challenges like email deliverability and compliance with spam laws, it remains a cost-effective and efficient marketing strategy with high open rates and detailed analytics for campaign performance. It’s also subject to various legal regulations, like the CAN-SPAM Act in the United States and GDPR in the European Union, to protect consumers from spam and uphold privacy[5] rights. Email marketing is considered faster, more affordable, and more efficient than traditional mail marketing, with tools for automation and customer behavior analysis.
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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives: build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.