Facebook[3] Zero is a service launched by Facebook in May 2010, which offers free, or zero-rated, data access to its social media[2] platform. It was introduced at the Mobile World Congress and deployed in collaboration with 50 mobile operators globally. The service aims to target emerging markets where data caps present a barrier to internet[4] access. Its influence has been significant, particularly in Africa, and has inspired similar initiatives like Wikipedia Zero and Google[5] Free Zone. However, it has faced controversies, such as claims of violating net neutrality[1] principles and promoting a closed web. These issues have led to bans in countries like India and Chile. Despite these challenges, Facebook Zero has played a crucial role in expanding Facebook’s user base in developing countries, indicating its significant global impact.
Facebook Zero is an initiative undertaken by social networking service company Facebook in collaboration with mobile phone-based Internet providers, whereby the providers waive data (bandwidth) charges (also known as zero-rate) for accessing Facebook on phones via a stripped-down text-only version of its mobile website (as opposed to the ordinary mobile website m.facebook.com that also loads pictures). The stripped-down version is available online only through providers who have entered the agreement with Facebook. Photos are not loaded by default. Users may still choose to view them by clicking through but regular data charges apply to photo use.
Owner | Meta Platforms, Inc. |
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Created by | Mark Zuckerberg |
URL | |
Advertising | Yes |
Commercial | Yes |
Registration | Required |