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Giphy is a renowned online platform and search engine[2] dedicated to creating, sharing, and discovering short looping videos known as GIFs. The platform was co-founded by Alex Chung and Jace Cooke in February 2013. Initially, it acted as a GIF[6] search engine, but it expanded to allow users to post and share GIFs on social media[3] platforms like Facebook[4]. Over the years, Giphy has raised significant funding and was acquired by Facebook Inc., now known as Meta Platforms[1]. Despite facing legal issues related to privacy[5] and market competition, Giphy has maintained its growth, boasting over 200 million daily users. The platform also works closely with brands for marketing promotions and has made collaborative efforts with entities like Universal Studios and Line. Giphy’s impact is reflected in its media coverage, with various outlets reporting on its developments.

Terms definitions
1. Meta Platforms ( Meta Platforms ) Meta Platforms, Inc. is a leading technology conglomerate based in Menlo Park, California. It owns and operates a suite of popular digital platforms including Facebook, Instagram, Threads, and WhatsApp. As one of the top American information technology companies, Meta's portfolio extends beyond social media, with acquisitions in virtual reality (Oculus), mapping (Mapillary), brain-computer interface technology (CTRL-Labs), and a strategic investment in Jio Platforms. The company heavily relies on advertising for revenue. It went public in 2012, raising $16 billion in one of the largest IPOs in US history. In recent years, Meta has shifted its focus towards building a metaverse, an integrated virtual environment, which led to its rebranding from Facebook in 2021. Despite facing challenges including data breaches, leadership changes, and changes in privacy regulations, the company continues to innovate in areas like artificial intelligence and new app development.
2. search engine. A search engine is a vital tool that functions as part of a distributed computing system. It's a software system that responds to user queries by providing a list of hyperlinks, summaries, and images. It utilizes a complex indexing system, which is continuously updated by web crawlers that mine data from web servers. Some content, however, remains inaccessible to these crawlers. The speed and efficiency of a search engine are highly dependent on its indexing system. Users interact with search engines via a web browser or app, inputting queries and receiving suggestions as they type. The results may be filtered to specific types, and the system can be accessed on various devices. This tool is significant as it allows users to navigate the vast web, find relevant content, and efficiently retrieve information.
Giphy (Wikipedia)

Giphy (/ˈɡɪfi/ GHIF-ee), styled as GIPHY, is an American online database and search engine that allows users to search for and share animated GIF files.

Giphy, Inc.
Type of site
Available in32 languages
Founded2013; 11 years ago (2013)
HeadquartersNew York, New York, U.S.
Founder(s)Jace Cooke
Alex Chung
ProductsGIF Platform
ServicesSearching, sharing, and browsing animated GIFs
Users1.7 billion daily users (2023)
Current statusActive
Native client(s) onAndroid, iOS, Web browser

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