Meta Portal | Solutional Webdesign Antwerpen

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The central entity in this text is Meta’s Portal, a series of smart display devices developed by the technology^[2] company. Launched in 2018, the original Portal was a 10.1-inch device, complemented by the larger 15.6-inch Portal+. The product line expanded in 2019 and 2021 with the introduction of Portal Mini, Portal TV, and Portal Go. Despite advancements, Meta announced plans to discontinue the consumer-facing aspect of Portal in 2022. Each device includes privacy^[3] features like a camera cover and only records audio upon command. However, concerns about privacy and data use for targeted advertising^[1] have been raised. Reception of Portal devices has been mixed, with varying reviews and some controversy. The launch and development of Portal have been widely covered by news outlets.

Terms definitions

1. ↑ targeted advertising.

1 Targeted advertising is a marketing method that focuses on delivering promotional content to specific audiences. This strategy involves gathering and analyzing user data to tailor ads to individuals' interests, behaviors, and demographics. There are several types of targeted advertising, which include internet service providers tracking website visits, search engine marketing, and using platforms like Google's Search and Display Network.The technique also extends to social media, with platforms harnessing behavioral targeting and geotargeting. For instance, Facebook uses micro-targeting based on user data. Additionally, there are various targeted advertising techniques, such as content, contextual, technical, time, sociodemographic, and geographical targeting.Moreover, targeted advertising is prevalent in mobile and television sectors. Mobile ads utilize consumer location and time, while television ads focus on demographics and interests. Cable boxes and over-the-top video platforms also facilitate targeted advertising. All these methods aim to increase advertising efficiency and relevance.

2 "Targeted advertising" is a marketing strategy that involves gathering and analyzing user data to deliver personalized ads relevant to individual consumers. This strategy can be implemented across various channels such as search engines, social media, television, and mobile devices. Companies, internet service providers, and websites collect user data like preferences, behaviors, and demographics to make ads more relevant. Platforms like Google Ads allow advertisers to reach specific audiences, even retargeting specific website visitors. Social media platforms leverage user data for personalized advertising, allowing advertisers to target users based on interests, likes, demographics, and other factors. Television ads can target viewers based on age, gender, location, and interests, while mobile advertising uses location and time data to serve ads tailored to consumer schedules and environments.

2. ↑ technology. Technology, derived from the Greek words meaning craft and knowledge, is a broad term that refers to the tools, machines, and systems developed by humans to solve problems or fulfill objectives. Originating with primitive tools like stone axes and the discovery of fire, technology has evolved significantly throughout human history. It has been instrumental in different eras, from the invention of the wheel and advanced irrigation systems in ancient civilizations to the birth of universities and printing press during the medieval and Renaissance periods. The Industrial Revolution in the 18th century marked a significant shift in mass production and innovation, giving rise to modern technologies like electricity, automobiles, and digital communication platforms. Today, technology is integral to various aspects of life and society, driving economic growth and societal change, while also raising concerns about security, privacy, and environmental impacts. The future of technology is expected to bring even more advancements, with the rise of artificial intelligence predicted to have significant implications for the job market.

Meta Portal (Wikipedia)

Meta Portal (also known as Portal) is a discontinued brand of smart displays and videophones released in 2018 by Meta. The product line consists of four models: Portal, Portal+, Portal TV, and Portal Go. These models provide video chat via Messenger and WhatsApp, augmented by a camera that can automatically zoom and track people's movements. The devices are integrated with Amazon's voice-controlled intelligent personal assistant service Alexa.

Meta Portal

Main page of the English Wikipedia displayed on a Meta Portal Mini
Developer	Meta Platforms
Manufacturer	Meta Platforms
Type	Smart display
Release date	November 8, 2018; 5 years ago (2018-11-08)
Operating system	Android-based
Input	Voice commands
Website	meta.com/portal/

Reviewers rated the Portal line's video and audio handling capabilities positively, but criticized Facebook's privacy practices for commercial use of data that Portal devices captured. Meta uses some data collected from Portal devices for targeted advertising, which reviewers cited as a privacy drawback.

Alternative Meanings:

Meta Portal
The Meta Portal is a line of smart video calling devices introduced by Meta, formerly known as Facebook, in 2018. The original Portal, featuring a 10.1-inch display, and the Portal Plus, with a larger 15.6-inch display, marked the beginning of the series. Over the years, Meta added the Portal Mini, Portal TV, and the battery-powered Portal Go to its collection. While the devices were appreciated for their audio and video quality, concerns about privacy and data usage were significant issues. In 2022, Meta decided to discontinue the Portal series, a move that impacted their reputation and consumer trust.

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