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Billboard

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A billboard is a large outdoor publicité[1] structure typically found in high-traffic areas. Its primary function is to capture the attention of drivers and pedestrians from a distance. They come in various types and styles, often featuring concise text, large fonts, and bright, eye-catching images. Some even incorporate special elements such as 3D effects or scents for added engagement. Mobile billboards offer a more targeted approach, boasting high viewer recall. Despite being an effective medium for businesses and public communication, billboards face criticism for environmental impact and safety concerns. This has led to legal restrictions in certain regions. Still, they remain a popular choice for many major advertisers.

Définitions des termes
1. publicité. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.
Billboard (Wikipedia)

A billboard (also called a hoarding in the UK and many other parts of the world[vague]) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products.

A billboard mural (saying "Before the law, all people are equal") being fixed into place by a cooperative of artists along the approach road to Aden Adde International Airport

The largest ordinary-sized billboards are located primarily on major highways, expressways, or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford the greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.

Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are in a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure.

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