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Business Marketing^[1] is a discipline that focuses on strategies, techniques, and management processes utilized by organizations to promote and sell their products or services to other businesses. It originated in the mid-19th century, with research intensification in the last 25 years. It is a common field of study in universities, with many marketing majors launching their careers in this sector. Efficiency is a significant aspect of business marketing, with internal efficiency relating to cost-effective product preparation and external efficiency concerning effective marketing and profit maximization. Its interrelation with consommateur^[3] markets highlights the fact that business markets often have a derived demand^[4] from consumer markets. Business marketing differs from consumer marketing in several ways, including shorter distribution channels and a more personal negotiation process. The strategies in this field are dynamic, emphasizing the need for good business intelligence, extensive research, and the use of technologie^[2]. The impact of business marketing is substantial, with billions of dollars spent annually in the US alone.

Définitions des termes

1. ↑ Marketing d'entreprise ( Business Marketing )

1 Business marketing is a practice that traces its roots to ancient times, with its significance becoming more pronounced in the mid-19th century. This field, which has been extensively studied in academia since the late 20th century, forms the foundation for the careers of most marketing majors. Business marketing is characterized by its focus on efficiency, both internally (cost-effective production) and externally (effective marketing for maximum profits). It is integral to the B2B market, and its dynamics have profound effects on both internal and external markets within businesses. The interplay between business and consumer markets is significant, with the two influencing each other's demands and contributing to economic growth. Compared to consumer marketing, business marketing involves shorter distribution channels, more personalized buyer-seller negotiations, and a smaller advertising budget. However, both share common goals of profitability, product-market alignment, and effective communication. The strategies in business marketing are tailored to specialized, industry-specific target markets and consider influencers beyond decision-makers. Despite its acceptance of premium pricing and large transaction volume market, the growth of business marketing is primarily attributed to technological, entrepreneurial, and marketing revolutions, in addition to the transformative impact of the internet.

2 Business Marketing is a discipline that focuses on strategies, techniques, and management processes utilized by organizations to promote and sell their products or services to other businesses. It originated in the mid-19th century, with research intensification in the last 25 years. It is a common field of study in universities, with many marketing majors launching their careers in this sector. Efficiency is a significant aspect of business marketing, with internal efficiency relating to cost-effective product preparation and external efficiency concerning effective marketing and profit maximization. Its interrelation with consumer markets highlights the fact that business markets often have a derived demand from consumer markets. Business marketing differs from consumer marketing in several ways, including shorter distribution channels and a more personal negotiation process. The strategies in this field are dynamic, emphasizing the need for good business intelligence, extensive research, and the use of technology. The impact of business marketing is substantial, with billions of dollars spent annually in the US alone.

2. ↑ technologie. La technologie, dérivée des mots grecs signifiant artisanat et connaissance, est un terme général qui désigne les outils, les machines et les systèmes mis au point par l'homme pour résoudre des problèmes ou atteindre des objectifs. Née avec des outils primitifs comme les haches de pierre et la découverte du feu, la technologie a évolué de manière significative tout au long de l'histoire de l'humanité. Elle a joué un rôle déterminant à différentes époques, depuis l'invention de la roue et des systèmes d'irrigation avancés dans les civilisations anciennes jusqu'à la naissance des universités et de la presse à imprimer au cours des périodes médiévale et de la Renaissance. La révolution industrielle du XVIIIe siècle a marqué un tournant important dans la production de masse et l'innovation, donnant naissance aux technologies modernes telles que l'électricité, l'automobile et les plates-formes de communication numérique. Aujourd'hui, la technologie fait partie intégrante de divers aspects de la vie et de la société, stimulant la croissance économique et les changements sociétaux, tout en suscitant des préoccupations en matière de sécurité, de respect de la vie privée et d'incidences sur l'environnement. L'avenir de la technologie devrait apporter encore plus de progrès, avec l'essor de l'intelligence artificielle qui devrait avoir des implications significatives sur le marché du travail.

4. ↑ demand.

1 "Demand" is a foundational concept in the field of economics that refers to the quantity of a specific good or service that consumers are willing and able to purchase at different price points within a given period. It is largely influenced by the price of the commodity, the cost of related goods, personal disposable income, individual tastes and preferences, and consumer expectations about future prices and availability. The relationship between demand and its influencing factors is visually represented by a demand curve on a graph. The concept also extends to different types of goods demand, including negative demand and latent demand, and how these can be managed strategically. The elasticity of demand, another crucial aspect, measures the sensitivity of demand to price changes. Lastly, the market structure can notably impact the demand faced by individual firms.

2 "Demand" is an economic term that refers to the amount of a product or service that consumers are willing and able to buy at a certain price. This concept is influenced by various factors such as the price of the commodity, the price of related goods, personal disposable income, tastes and preferences, and consumer expectations about future prices or income. Demand is often represented graphically through a demand curve which shows the relationship between price and quantity. The concept of price elasticity of demand measures the sensitivity of the quantity demanded to price changes. Market structures and types of goods also influence the shape of the demand curve and the nature of demand. Additionally, demand management strategies are used to control economic demand to avoid recession. Understanding demand is crucial for both businesses and policy makers as it plays a vital role in economic forecasting, pricing decisions, and planning production.

3 "Demand" is a foundational concept in the field of economics that refers to the quantity of a specific good or service that consumers are willing and able to purchase at different price points within a given period. It is largely influenced by the price of the commodity, the cost of related goods, personal disposable income, individual tastes and preferences, and consumer expectations about future prices and availability. The relationship between demand and its influencing factors is visually represented by a demand curve on a graph. The concept also extends to different types of goods demand, including negative demand and latent demand, and how these can be managed strategically. The elasticity of demand, another crucial aspect, measures the sensitivity of demand to price changes. Lastly, the market structure can notably impact the demand faced by individual firms.