La conversion en tant que service

Partager
" Retour à l'index des glossaires

Conversion as a Service (CaaS) is a digital stratégie de marketing[1] that leverages the expertise of service providers to optimize conversion rates. This method uses visitor feedback and analytics to enhance site web[3] performance and tailor information, enhancing user experience[2]. It often includes placing effective call-to-action prompts on high-traffic, yet under-optimized web pages, and streamlining conversion funnels by eliminating unnecessary steps. In a pay-for-performance model, which is commonly employed in CaaS, performance measurement is vital. Success is determined by achieving measurable results, with a focus on revenue gains attributable to the service provider. Transparency in data collection and measurement processes is essential, and the service provider’s goals should align with the client’s objectives. However, success in this model does not necessarily guarantee alignment with overall business needs.

Définitions des termes
1. stratégie de marketing. La "stratégie de marketing" est un terme qui englobe le plan général des efforts de marketing d'une entreprise. Il s'agit notamment de définir l'orientation pour les périodes de planification futures, de se concentrer sur la valeur pour le client et d'anticiper la croissance. Cette planification stratégique vise à combler le fossé stratégique pour une croissance durable en organisant les ressources pour obtenir un avantage concurrentiel. Une stratégie de marketing implique également une planification à long terme afin d'identifier les nouvelles opportunités commerciales et les menaces potentielles. Elle utilise divers éléments tels que la tarification, le service à la clientèle, la stratégie de mise sur le marché, l'emballage et la cartographie du marché. En outre, cette stratégie utilise des mesures pour suivre les performances et une analyse stratégique pour identifier la position actuelle de l'entreprise. Elle nécessite également une vision et une mission claires pour l'organisation. En outre, les planificateurs stratégiques utilisent divers outils de recherche et techniques d'analyse pour évaluer les performances des marques concurrentes. En fin de compte, une stratégie de marketing vise à obtenir un avantage concurrentiel durable.
2. user experience. User Experience (UX) is a broad term that encompasses every aspect of an end-user's interaction with a company, its services, or its products. This includes users' perceptions and responses, both emotional and cognitive, during and after the use of a system, product, or service. User Experience also involves users' beliefs, preferences, and behaviors. While usability, a component of UX, focuses on the practical aspects of a system, UX incorporates a holistic view of system use. User experience is a vital factor in increasing brand loyalty and customer base growth. Its history dates back to the Machine Age, with notable contributions from figures like Frederick Winslow Taylor, Henry Ford, and Donald Norman. Today, technology advancements continue to shape and expand the field.Developer Experience (DX) is the analog of UX for software developers. It represents the experience developers have with the tools, processes, and software they use in their work. A high-quality DX can significantly impact the overall user experience, thus contributing to the success of the product. The importance of DX is increasingly recognized in the field of software services, where ease of use can serve as a key market differentiator. This concept has been explored by various authors and researchers, and it's also emphasized in international standards like ISO 9241-210, which advocates for human-centered design.

Dans le cadre de la Commerce électronique industry, conversion as a service is a method of online conversion optimization that is a customized intersection of art and technology that combines l'analyse, behavioral targeting, logiciel, style, and business rules to exact success. This approach advocates a holistic approach to achieve an improvement in online conversion.

" Retour à l'index des glossaires
fr_FRFR
Retour en haut