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Critique de la publicité

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Publicité[1] criticism is a term that focuses on the scrutiny and evaluation of various advertising practices. It includes concerns about hyper-commercialism, such as the invasion of public and private spaces by advertisements and the excessive spread of ads to numerous locations. Critics also point out the environmental impact of advertising, including its contribution to pollution and waste. The social implications of advertising, such as its promotion of consumption as a lifestyle and its pervasiveness in society, are also topics of criticism. Legal and constitutional aspects of advertising are debated, with discussions about the link between advertising and freedom of speech, and the regulations on advertising practices. The psychological impact and manipulation in advertising, including the use of psychological pressure on consumers, are subjects of concern. Advertising criticism also examines the economic and market influence of advertising, including its costs and its influence on consommateur[2] behavior. Lastly, it studies the influence of media and corporate entities on advertising and the ethical challenges this poses.

Définitions des termes
1. Publicité ( Advertising ) Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.
2. consommateur. Un consommateur, en termes simples, est un individu qui achète des biens ou des services pour son usage personnel et non pour la revente ou à des fins commerciales. Il joue un rôle important dans l'économie, car sa demande de produits incite les fabricants à produire. Cette dynamique influence les processus de production, de distribution et de consommation. Les consommateurs ont également certains droits, établis par le président John F. Kennedy, qui comprennent la sécurité, l'information, le choix, le recours et la représentation. Ces droits les protègent des produits dangereux et des pratiques déloyales. À l'ère du numérique, les consommateurs se transforment en "prosommateurs", participant activement à la création des produits. Le comportement des consommateurs a donc un impact profond sur les stratégies de marketing, conduisant à un marketing personnalisé et à une personnalisation de masse.

Publicité is a form of selling a product to a certain audience in which communication is intended to persuade an audience to purchase products, ideals or services regardless of whether they want or need them. While advertising can be seen as a way to inform the audience about a certain product or idea it also comes with a cost because the sellers have to find a way to show the seller interest in their product. It is not without social costs. Unsolicited commercial email and other forms of spam have become so prevalent that they are a major nuisance to internet users, as well as being a financial burden on internet service providers. Advertising increasingly invades public spaces, such as schools, which some critics argue is a form of child exploitation. Advertising frequently uses psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful. As a result of these criticisms, the advertising industry has seen low approval rates in surveys and negative cultural portrayals.

Critique de la publicité is closely linked with criticism of media and often interchangeable. Critics can refer to advertising's:

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