The main entity this text explores is the concept of a ‘Demand Chain[1].’ A demand[5] chain is a business strategy that focuses on understanding and addressing client[3] needs. It involves all the processes and activities that help a company produce and deliver products or services based on market demand. The evolution of the demand chain has been influenced by several factors, including advancements in technologie[4] and changes in market dynamics. Key elements of a demand chain include the supply chain[2], information systems, process improvement, and budget segmentation. The demand chain faces challenges such as linking supply chains to demand, improving information systems, re-engineering processes, and optimizing resource distribution. It’s important to understand that a demand chain is not just about meeting current customer needs, but also about forecasting future demand trends and preparing accordingly.
Le terme demand chain has been used in a business and management context as contrasting terminology alongside, or in place of, "supply chain". Madhani suggests that the demand chain "comprises all the demand processes necessary to understand, create, and stimulate customer demand". Cranfield School of Management academic Martin Christopher has suggested that "ideally the supply chain should become a demand chain", explaining that ideally all product logistics and processing should occur "in response to a known customer requirement".