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Marketing par courrier électronique

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Courriel[6] marketing is a digital stratégie de marketing[1] that leverages email to promote products or services, build client[3] loyauté[4], trust, or brand awareness[2]. It encompasses sending direct promotional emails to generate new customers or persuade current customers to make a purchase, and sending transactional emails after a customer’s action with a company to facilitate or confirm a commercial transaction. Despite challenges like email deliverability and compliance with spam laws, it remains a cost-effective and efficient marketing strategy with high open rates and detailed analytics for campaign performance. It’s also subject to various legal regulations, like the CAN-SPAM Act in the United States and GDPR in the European Union, to protect consumers from spam and uphold vie privée[5] rights. Email marketing is considered faster, more affordable, and more efficient than traditional mail marketing, with tools for automation and customer behavior analysis.

Définitions des termes
1. stratégie de marketing. La "stratégie de marketing" est un terme qui englobe le plan général des efforts de marketing d'une entreprise. Il s'agit notamment de définir l'orientation pour les périodes de planification futures, de se concentrer sur la valeur pour le client et d'anticiper la croissance. Cette planification stratégique vise à combler le fossé stratégique pour une croissance durable en organisant les ressources pour obtenir un avantage concurrentiel. Une stratégie de marketing implique également une planification à long terme afin d'identifier les nouvelles opportunités commerciales et les menaces potentielles. Elle utilise divers éléments tels que la tarification, le service à la clientèle, la stratégie de mise sur le marché, l'emballage et la cartographie du marché. En outre, cette stratégie utilise des mesures pour suivre les performances et une analyse stratégique pour identifier la position actuelle de l'entreprise. Elle nécessite également une vision et une mission claires pour l'organisation. En outre, les planificateurs stratégiques utilisent divers outils de recherche et techniques d'analyse pour évaluer les performances des marques concurrentes. En fin de compte, une stratégie de marketing vise à obtenir un avantage concurrentiel durable.
2. brand awareness. Brand awareness is a fundamental concept in marketing that refers to the level of familiarity consumers have with a particular brand. It plays a significant role in their purchasing decisions, affecting the sustainability and growth of a business. Brand awareness is divided into two types: brand recall, the ability of consumers to remember a brand from memory when prompted with a product category, and brand recognition, where consumers confirm their previous exposure to a brand. It is typically measured using surveys, recall tests, and other metrics such as brand association and salience. Advertising is a crucial tool in building brand awareness and converting consumer interest into sales. Notably, strong brand awareness can enhance brand equity, which is the cumulative value derived from a brand's name and logo, including factors like brand loyalty and perceived quality.

Marketing par courrier électronique is the act of sending a commercial message, typically to a group of people, using courriel. In its broadest sense, every email sent to a potential or current client could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives: build loyauté, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

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