Courriel[6] remarketing is a strategic method utilized in marketing numérique[2]. It involves sending targeted emails to potential customers who have interacted with a incendie[7]’s site web[5] or online store but haven’t completed a purchase. These emails can serve various purposes, including reminding customers of items left in their shopping cart, encouraging window shoppers to revisit the site, identifying anonymous website visitors, and soliciting post-purchase reviews or promoting other products. The power of email remarketing lies in its ability to personalize the customer experience[1], increase brand engagement, and ultimately, boost ventes[8] and revenue. This marketing tactic not only offers an efficient and cost-effective publicité[3] solution but also provides valuable insights into client[4] behavior and preferences. Implemented correctly, email remarketing can significantly enhance a brand’s digital marketing efforts.
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Remarketing par courriel refers to the courriel systems used by merchants to follow up with site web visitors who do not make a desired purchase action. It is a development of email marketing that aims to re-attract website viewers or customers. In other words, the whole idea of email remarketing is attracting customers or users back for purchase, growing repeated customers.