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Geotargeting refers to the practice of delivering content or advertisements to a consommateur[4] based on their geographical location. This location can be determined by the information provided by the user or through Adresse IP[3] tracking. Some well-known businesses like FedEx, UPS, and Ace Hardware use geotargeting to provide users with relevant content such as store locations or region-specific services. It’s also used in Optimisation des moteurs de recherche[1] (SEO) where the technique, known as cloaking[5], involves comparing the visitor’s IP to the search engine[2] server’s IP list. Geotargeting has diverse applications, including content localization for global domains, targeted advertisements, and fraud prevention. Despite its benefits, its use has sparked debates among SEO experts and raised vie privée[6] concerns.

Définitions des termes
1. Optimisation des moteurs de recherche ( Optimisation des moteurs de recherche ) L'optimisation des moteurs de recherche, communément appelée "SEO", est une stratégie de marketing numérique essentielle. Apparue au milieu des années 90, l'optimisation des moteurs de recherche consiste à améliorer les sites web pour qu'ils soient mieux classés dans les pages de résultats des moteurs de recherche. Ce processus est essentiel pour augmenter le trafic web et convertir les visiteurs en clients. Le référencement fait appel à diverses techniques, notamment la conception des pages, l'optimisation des mots clés et la mise à jour du contenu, afin d'améliorer la visibilité d'un site web. Il implique également l'utilisation d'outils permettant de surveiller et de s'adapter aux mises à jour des moteurs de recherche. Les pratiques de référencement vont des méthodes éthiques "chapeau blanc" aux techniques désapprouvées "chapeau noir", le "chapeau gris" se situant à mi-chemin entre les deux. Bien que le référencement ne convienne pas à tous les sites web, son efficacité dans les campagnes de marketing en ligne ne doit pas être sous-estimée. Les tendances récentes du secteur, telles que l'utilisation du web mobile dépassant celle des ordinateurs de bureau, mettent en évidence l'évolution du paysage du référencement.
2. search engine. A search engine is a vital tool that functions as part of a distributed computing system. It's a software system that responds to user queries by providing a list of hyperlinks, summaries, and images. It utilizes a complex indexing system, which is continuously updated by web crawlers that mine data from web servers. Some content, however, remains inaccessible to these crawlers. The speed and efficiency of a search engine are highly dependent on its indexing system. Users interact with search engines via a web browser or app, inputting queries and receiving suggestions as they type. The results may be filtered to specific types, and the system can be accessed on various devices. This tool is significant as it allows users to navigate the vast web, find relevant content, and efficiently retrieve information.

Au geomarketing et internet marketing, geotargeting is the method of delivering different contenu to visitors based on their geolocation. This includes country, region/state, city, metro code/zip code, organization, Adresse IP, ISP, or other criteria. A common usage of geotargeting is found in online advertising, as well as internet television with sites such as iPlayer et Hulu. In these circumstances, content is often restricted to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers et virtual private networks may give a false location.

Wikimedia banner as example of geotargeting for its donation drive, here specifically targeting Netherlands.
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