Publicité[2] is the main entity this text discusses. Advertising is a form of communication strategy used to persuade an audience or market to take some action. This action could be purchasing a product, service, or simply adopting a particular viewpoint. Advertising has a rich history spanning across different cultures and civilizations, from the Ancient Egyptians, Pompeii, Arabia to Rome, Asia, Africa, and South America. It evolved through different eras, with the 16th-19th centuries marking the introduction of newspapers, magazines, trade cards, and business cards. In the 20th century, the advertising industry[1] saw significant growth, especially in the United States and Canada. This growth has been driven by various innovations in advertising techniques and strategies. Advertising has also made a significant social and cultural impact. However, it has been subjected to various regulations and restrictions due to its potential influence on society. Today, advertising continues to evolve, with a shift towards digital platforms and personalized strategies.
Les history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on journaux and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, télévision, the internet and mobile devices.
Between 1919 and 2007 advertising averaged 2.2 percent of Gross Domestic Product in the United States.[citation nécessaire]