Intercultural communication refers to the exchange of information and understanding between individuals from different cultural backgrounds. This core concept plays a significant role in our globalized world by promoting understanding, reducing conflicts, and facilitating successful business interactions. It encompasses verbal and non-verbal communication, cultural norms, and values, and it requires an understanding of perceptions and stereotypes. Intercultural competence, the ability to communicate effectively with different cultures, is a key element. However, barriers such as language differences, stereotyping, and cultural shock can hinder effective intercultural communication. Strategies to enhance intercultural communication include developing cultural awareness, improving language skills, and adapting communication styles. The advent of technologie[1] has greatly influenced this field, enabling instant communication across borders and providing access to diverse perspectives, but it can also lead to misunderstandings due to lack of context.
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Communication interculturelle is a discipline that studies communication across different cultures et social groups, or how culture affects communication. It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds. In this sense, it seeks to understand how people from different countries and cultures act, communicate, and perceive the world around them. Intercultural communication focuses on the recognition and respect of those with cultural differences. The goal is mutual adaptation between two or more distinct cultures which leads to biculturalism/multiculturalism rather than complete assimilation. It promotes the development of cultural sensitivity and allows for empathic understanding across different cultures.