Activisme sur Internet[1], also known as digital activism[3] or online activism, is a form of activism that uses the Internet[4] et médias numériques[2] as key platforms for mass communication and mobilization. It encompasses a wide range of activities, including but not limited to, efforts aimed at raising awareness, mobilizing support, and coordinating actions for social, political, or environmental change. This form of activism can be categorized based on the level of reliance on the internet versus offline mobilization, and the strategies and purposes of the activism. It has grown over time, with notable examples including opposition to the Lotus Marketplace, the #MeToo movement, and the Arab Spring. Internet activism can be used by various groups, from grassroots organizations to corporate entities, leveraging the power of digital platforms to influence opinions and effect change. It’s important to note that the effectiveness and impact of online activism can be influenced by various factors, such as internet access, digital literacy, and resistance from powerful organizations.
Activisme sur Internet involves the use of electronic-communication technologies such as médias sociaux, e-mailet podcasts for various forms of activism to enable faster and more effective communication by citizen movements, the delivery of particular information to large and specific audiences, as well as coordination. Internet technologies are used by activists for cause-related fundraising, community building, lobbyinget organizing. A digital-activism campaign is "an organized public effort, making collective claims on a target authority, in which civic initiators or supporters use médias numériques." Research has started to address specifically how activist/advocacy groups in the ÉTATS-UNIS and in Canada use social media to achieve digital-activism objectives.