Célébrité sur Internet

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Un Internet Celebrity[1] is a person who gains fame through the Internet[5]. They emerged in the early 1990s with the advent of the World Wide Web[2], and their popularity increased with the introduction of médias sociaux[3] platforms and blogging sites. They use platforms like YouTube[6], TikTok[7], Instagram[4], etc., to reach their audience and promote products or services. They can be classified based on their follower count into Nano, Micro, Mid-tier, Macro, Mega, and Celebrity. Internet celebrities also engage in self-branding to create a public image for commercial or social gain. However, their influence has sparked debates regarding their impact on young audiences and their role compared to traditional celebrities. Their influence on consommateur[8] behavior has also raised concerns about the lack of regulation in the industry.

Définitions des termes
1. Célébrité sur Internet ( Internet Celebrity )
1 An internet celebrity, also known as an influencer, is a person who has gained fame through the internet and social media platforms, such as Instagram. The concept of internet celebrities has evolved since the accessibility of the internet in 1991, with platforms like SixDegrees.com fostering their emergence. These influencers have a significant impact on consumer behavior, as they possess the ability to shape purchasing decisions through their reviews, feedback, and personal engagement. A crucial part of their strategy includes digital branding, which is the use of online platforms to increase their audience reach and brand visibility. There are various types of internet celebrities, including nano influencers, micro-celebrities, and celebrities, who differ in their follower count. They face several challenges, including ethical concerns regarding the manipulation of images and lifestyles, and negative impacts on young viewers. Their influence extends to different parts of the world, including China, where the term "Wanghong" is used to describe internet stardom.
2 An Internet Celebrity is a person who gains fame through the internet. They emerged in the early 1990s with the advent of the World Wide Web, and their popularity increased with the introduction of social media platforms and blogging sites. They use platforms like YouTube, TikTok, Instagram, etc., to reach their audience and promote products or services. They can be classified based on their follower count into Nano, Micro, Mid-tier, Macro, Mega, and Celebrity. Internet celebrities also engage in self-branding to create a public image for commercial or social gain. However, their influence has sparked debates regarding their impact on young audiences and their role compared to traditional celebrities. Their influence on consumer behavior has also raised concerns about the lack of regulation in the industry.
2. World Wide Web ( World Wide Web ) Le World Wide Web, souvent appelé le Web, est une plateforme de système d'information très répandue avec laquelle des milliards de personnes interagissent quotidiennement. Inventé par Tim Berners-Lee en 1989 au sein de l'Organisation européenne pour la recherche nucléaire (CERN), le Web a été conçu pour prendre en charge les connexions entre plusieurs bases de données sur différents ordinateurs. Sa fonction est de faciliter le partage de contenu sur l'internet d'une manière conviviale. Pour ce faire, des serveurs web mettent à disposition des documents et des contenus multimédias. Les utilisateurs peuvent localiser ces ressources et y accéder grâce à des localisateurs de ressources uniformes (URL). Le web prend en charge différents types de contenu et permet une navigation aisée entre les sites web par le biais d'hyperliens. Son utilisation s'étend à divers secteurs, dont l'éducation, le divertissement, le commerce et le gouvernement, avec des informations fournies par des entreprises, des organisations, des agences gouvernementales et des utilisateurs individuels.

Un internet celebrity (also referred to as a social media influencer, social media personality, internet personality, online personalityou influencer) is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of médias sociaux provides a means for people to reach a large, global audience. Internet celebrities are often found on large online platforms such as YouTube, Instagramet TikTok, which primarily rely on contenu généré par l'utilisateur.

Khaby Lame, an Internet celebrity, with a Tik Tok background.
Célébrité sur Internet Khaby Lame in 2021

Certain internet celebrities may function as lifestyle gurus promoting a particular lifestyle ou attitude. In this capacity they act as key amplifiers of trends across various genres including fashion, cooking, technology, travel, video games, movies, esports, politics, music, sports, and entertainment. As part of marketing d'influence, companies and organizations may enlist internet celebrities to advertise their products to their fan base and followers on their respective platforms.

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