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Un internet celebrity^[1], also known as an influencer, is a person who has gained fame through the Internet^[4] et médias sociaux^[2] platforms, such as Instagram^[3]. The concept of internet celebrities has evolved since the accessibility of the internet in 1991, with platforms like SixDegrees.com fostering their emergence. These influencers have a significant impact on consommateur^[5] behavior, as they possess the ability to shape purchasing decisions through their reviews, feedback, and personal engagement. A crucial part of their strategy includes digital branding, which is the use of online platforms to increase their audience reach and incendie^[6] visibility. There are various types of internet celebrities, including nano influencers, micro-celebrities, and celebrities, who differ in their follower count. They face several challenges, including ethical concerns regarding the manipulation of images and lifestyles, and negative impacts on young viewers. Their influence extends to different parts of the world, including China, where the term “Wanghong” is used to describe internet stardom.

Définitions des termes

1. ↑ internet celebrity.

1 An Internet Celebrity is a person who gains fame through the internet. They emerged in the early 1990s with the advent of the World Wide Web, and their popularity increased with the introduction of social media platforms and blogging sites. They use platforms like YouTube, TikTok, Instagram, etc., to reach their audience and promote products or services. They can be classified based on their follower count into Nano, Micro, Mid-tier, Macro, Mega, and Celebrity. Internet celebrities also engage in self-branding to create a public image for commercial or social gain. However, their influence has sparked debates regarding their impact on young audiences and their role compared to traditional celebrities. Their influence on consumer behavior has also raised concerns about the lack of regulation in the industry.

2 An internet celebrity, also known as an influencer, is a person who has gained fame through the internet and social media platforms, such as Instagram. The concept of internet celebrities has evolved since the accessibility of the internet in 1991, with platforms like SixDegrees.com fostering their emergence. These influencers have a significant impact on consumer behavior, as they possess the ability to shape purchasing decisions through their reviews, feedback, and personal engagement. A crucial part of their strategy includes digital branding, which is the use of online platforms to increase their audience reach and brand visibility. There are various types of internet celebrities, including nano influencers, micro-celebrities, and celebrities, who differ in their follower count. They face several challenges, including ethical concerns regarding the manipulation of images and lifestyles, and negative impacts on young viewers. Their influence extends to different parts of the world, including China, where the term "Wanghong" is used to describe internet stardom.

2. ↑ médias sociaux. Les médias sociaux sont un terme général qui englobe une variété d'outils et de plateformes numériques qui facilitent le partage d'informations et la création de communautés virtuelles. Issus des premiers systèmes comme PLATO et ARPANET, ils ont évolué vers des plateformes modernes comme Facebook et Twitter. Ces plateformes offrent des caractéristiques uniques qui les différencient des médias traditionnels, notamment la possibilité pour les utilisateurs de générer du contenu et de s'engager dans une communication dialogique. Elles accueillent plus de 100 millions d'utilisateurs dans le monde et offrent différentes formes de services, telles que des applications de messagerie et des plateformes de création de contenu collaboratif. L'utilisation des médias sociaux a des répercussions considérables sur les individus, la société et les entreprises, influençant tout, des pratiques de marketing aux processus politiques. Cependant, elle est également associée à des préoccupations éthiques, telles que la diffusion de fausses informations et la dépendance potentielle.

Articles connexes :

Célébrité sur Internet (Wikipedia)

It has been suggested that this article should be split into a new article titled Influencer. (discuss) (mars 2024)

It has been suggested that parts of this page (Influencers and marketing networks) be moved into Influencer. Relevant discussion may be found on Talk:Internet celebrity. (mars 2024)

Un internet celebrity (also referred to as a social media influencer, social media personality, internet personality, online personalityou influencer) is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of médias sociaux provides a means for people to reach a large, global audience. Internet celebrities are often found on large online platforms such as YouTube, Instagramet TikTok, which primarily rely on contenu généré par l'utilisateur.

Certain internet celebrities may function as lifestyle gurus promoting a particular lifestyle ou attitude. In this capacity they act as key amplifiers of trends across various genres including fashion, cooking, technology, travel, video games, movies, esports, politics, music, sports, and entertainment. As part of marketing d'influence, companies and organizations may enlist internet celebrities to advertise their products to their fan base and followers on their respective platforms.

Significations alternatives :

Célébrité sur Internet
An Internet Celebrity is a person who gains fame through the internet. They emerged in the early 1990s with the advent of the World Wide Web, and their popularity increased with the introduction of social media platforms and blogging sites. They use platforms like YouTube, TikTok, Instagram, etc., to reach their audience and promote products or services. They can be classified based on their follower count into Nano, Micro, Mid-tier, Macro, Mega, and Celebrity. Internet celebrities also engage in self-branding to create a public image for commercial or social gain. However, their influence has sparked debates regarding their impact on young audiences and their role compared to traditional celebrities. Their influence on consumer behavior has also raised concerns about the lack of regulation in the industry.

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