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Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for ventes[5] messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media[3] and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television[4] ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing[1] and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power[2].

Définitions des termes
1. guerrilla marketing. Guerrilla marketing is an unconventional, creative strategy businesses use to promote their products or services. It takes many forms like ambient marketing, which uses physical spaces in public places for advertisements. Ambush marketing leverages events without directly associating with them to boost brand awareness. Stealth marketing, on the other hand, promotes products or services in a secretive manner. Viral marketing motivates individuals to share marketing messages, resulting in rapid growth, while buzz marketing sparks public conversation about a brand to generate buzz.Street marketing, a subtype of guerrilla marketing, uses non-traditional advertising methods in public areas. This strategy includes distributing flyers, creating animations, and hosting roadshows. The goal is to reach a target audience, engage senses, generate intimacy, and establish trust.Guerrilla marketing also integrates social media platforms for online marketing strategies, which can go viral, offering global publicity. This method's impact is significant, with successful campaigns like Coca-Cola's 'Happiness Machine' becoming globally recognized. This marketing approach's success demonstrates the effectiveness of non-traditional, creative advertising.
2. purchasing power. Purchasing power is a financial concept that measures the value of money in terms of the quantity of goods or services it can buy. Think of it as how far your dollar goes when you're out shopping. It's influenced by various factors such as market conditions, availability of goods, and demand. Inflation plays a key role here - if prices rise faster than your income, your purchasing power goes down. This is because your money can't buy as much as it used to. Economists use tools like the Big Mac Index or Consumer Price Index to track how purchasing power changes over time. It's also crucial in international trade, as the value of different currencies can affect purchasing power. Understanding this concept can help you grasp how economic trends can impact your wallet.
Publicité (Wikipedia)

Publicité is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.

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A commercial on the Berlin U-Bahn that reads: "Did you know... that Wikipedia has more sister projects?", followed by an URL to Germany's Wikimedia chapter

Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.

In the 19th century, soap businesses were among the first to employ large-scale advertising campaigns. Thomas J. Barratt was hired by Pears to be its brand manager—the first of its kind—and in addition to creating slogans and images he recruited West End stage actress and socialite Lillie Langtry to become the poster-girl for Pears, making her the first celebrity to endorse a commercial product. Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising.

Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest ("Big Five") advertising agency groups are Omnicom, WPP, Publicis, Interpublicet Dentsu.

In Latin, advertere means "to turn towards".

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