Glossary Page
Welcome to our Glossary Page, a resource designed to demystify the jargon of digital marketing and related fields. Here, you'll find clear, concise definitions.
If you have questions or need expert marketing assistance, don't hesitate to contact us
If you have questions or need expert marketing assistance, don't hesitate to contact us
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- SalesSales is a key aspect of business operations that pertains to the selling of goods or services(...)
- Sales process engineeringSales Process Engineering is a systematic approach aimed at optimizing the sales process to(...)
- Sales promotionSales promotion is a marketing strategy used by businesses to stimulate consumer purchasing.(...)
- SamsungSamsung is a globally renowned South Korean business conglomerate, with its headquarters in(...)
- Science (journal) - WikipediaThe Science Journal is a well-regarded scholarly publication with a primary focus on(...)
- Scraper siteA scraper site is a type of website that automatically pulls content from other websites(...)
- Search engineA search engine is a vital tool that functions as part of a distributed computing system. It's(...)
- Search engine indexingSearch engine indexing is a crucial component in the functioning of search engines. It(...)
- Search engine marketingSearch Engine Marketing (SEM) refers to the practice of marketing a business using paid(...)
- Search engine optimizationSearch engine optimization, commonly referred to as SEO, is a critical digital marketing(...)
- Search engine results pageA Search Engine Results Page (SERP) is a list of web pages shown by a search engine in(...)
- Search Engine WatchSearch Engine Watch (SEW) is a leading information source focusing on search engines and(...)
- Search neutralitySearch neutrality is a principle that upholds the need for search engine results to be(...)
- SecuritySecurity, as a term, originates from the Latin 'securus,' meaning free from worry. It is a(...)
- Security bugA security bug is a specific type of software defect that poses a potential threat to the(...)
- Segmenting-targeting-positioningSegmenting-Targeting-Positioning (STP) is a strategic marketing approach that allows(...)
- Selective exposure theorySelective Exposure Theory is a concept that underscores the human tendency to favor(...)
- Self-censorshipSelf-censorship is a voluntary act of withholding information or opinions. It's often driven(...)
- Self-supervised learningSelf-supervised learning is a subtype of machine learning that enhances the learning process(...)
- SemanticsSemantics is a branch of linguistics that studies the meaning of words, phrases, and sentences(...)
- Semiotic democracySemiotic democracy is a concept in media studies and communication that was first introduced(...)
- Services marketingServices marketing is a specialized branch of marketing that focuses on selling and promoting(...)
- Shadow banningShadow banning is a practice used in online communities to silence disruptive users without(...)
- Shadow profileShadow profiles refer to a collection of user data, often gathered without explicit(...)
- Share (finance)A share in finance refers to a unit of ownership in a particular company. The value of these(...)
- Sharing economyThe sharing economy, also known as the access economy or gig economy, is a socio-economic(...)
- ShopifyShopify is a prominent e-commerce platform, founded by Tobias Lütke and Scott Lake in 2006.(...)
- Site mapA sitemap, the primary entity discussed in this text, is an essential tool that helps navigate(...)
- Site retargetingSite retargeting is a digital marketing strategy that focuses on re-engaging users who have(...)
- Situation awarenessSituation Awareness, often abbreviated as SA, is a concept that plays a crucial role in(...)
- Six degrees of separation"Six Degrees of Separation" is a theory that suggests any two people on Earth are, on average,(...)
- SkypeSkype is a communication platform developed in 2003 by Niklas Zennström, Janus Friis, and a(...)
- Slack (software)Slack is a digital communication platform primarily utilized by businesses for team(...)
- SlacktivismSlacktivism is a term that refers to the act of showing support for a cause through effortless(...)
- Slashdot effectThe Slashdot effect is a digital phenomenon that occurs when a website becomes temporarily(...)
- SloganA slogan is a short, memorable phrase used in advertising or to represent a product, service,(...)
- Small businessA small business is an independently owned and operated company that is limited in size and(...)
- Small-world experimentThe Small-World Experiment is a seminal study in social network theory that aimed to(...)
- Small-world networkA small-world network is a type of mathematical graph that is structured so that all nodes, or(...)
- SmarketingSmarketing is a strategic approach that integrates sales and marketing functions to drive(...)
- SmartphoneA smartphone is a multifunctional device that combines mobile telecommunication with computing(...)
- Smear campaignA smear campaign is a deliberate strategy to damage or discredit a person's reputation. These(...)
- SMSShort Message Service, commonly known as SMS, is a standard communication protocol enabling(...)
- SnapchatSnapchat is a multimedia messaging app renowned for its ephemeral content. First launched as(...)
- Social bookmarkingSocial bookmarking is an online service that allows individuals and organizations to store,(...)
- Social botA "Social Bot" is a type of software that autonomously operates over the internet and(...)
- Social capitalSocial capital refers to the networks, relationships, and norms of trust that individuals form(...)
- Social comparison biasSocial comparison bias refers to the human tendency to evaluate one's own worth based on(...)
- Social engineering (security)Social engineering, in the realm of security, is a tactic used by malicious actors to exploit(...)
- Social entrepreneurshipSocial entrepreneurship is a unique form of entrepreneurship that emerged in the 1980s. It is(...)
- Social graphThe Social Graph is a model that depicts the relationships among individuals in social(...)
- Social impact of YouTubeYouTube, a prominent online platform, has a far-reaching social impact that extends to various(...)
- Social influenceSocial influence refers to the way individuals' thoughts, feelings, and behaviors are shaped(...)
- Social influence biasSocial influence bias refers to the phenomenon where people's decisions or actions are swayed(...)
- Social marketingSocial marketing is a strategic approach that applies traditional marketing principles and(...)
- Social mediaSocial media is a broad term encompassing a variety of digital tools and platforms that(...)
- Social media analyticsSocial media analytics is a comprehensive field that involves the collection and evaluation of(...)
- Social media and identitySocial media is a digital tool that allows people to create, share, or exchange information,(...)
- Social media and psychologySocial media, the main entity of this text, refers to the digital platforms that facilitate(...)
- Social media and suicideThe main entity in this text is 'Social Media and Suicide'. This term refers to the connection(...)
- Social media as a news sourceSocial media as a news source refers to the utilization of platforms like Facebook, Twitter,(...)
- Social media in educationSocial media in education refers to the practice of using social media platforms as tools to(...)
- Social media in educationSocial media in education refers to the utilization of online platforms and networks by(...)
- Social media in the fashion industry"Social Media in the Fashion Industry" refers to the use of various online platforms and(...)
- Social media intelligenceSocial media intelligence, also known as SOCMINT, is a method of collecting and analyzing(...)
- Social media marketingSocial media marketing is a multifaceted strategy aimed at promoting a product or service(...)
- Social media miningSocial media mining is a multifaceted process that involves gathering and analyzing data from(...)
- Social media optimizationSocial Media Optimization (SMO) is a digital marketing strategy that emphasizes enhancing the(...)
- Social media surgerySocial Media Surgery is a community initiative that originated from the ideas of Pete Ashton(...)
- Social media use by businessesSocial media in business refers to the use of social networking sites by companies to interact(...)
- Social media use in health awarenessSocial media in health awareness refers to the use of digital platforms such as Facebook,(...)
- Social media use in hiringSocial Media Hiring is a modern practice used by employers for talent acquisition and(...)
- Social media use in politicsSocial media's role in politics refers to the way these digital platforms have transformed(...)
- Social media use in politicsSocial media use in politics refers to the application of online platforms for political(...)
- Social multiplier effectThe Social Multiplier Effect is a phenomenon observed across various social domains where(...)
- Social networkA social network, as the term suggests, is a system that connects various individuals or(...)
- Social networkA social network is a structure made up of individuals or organizations, known as actors, and(...)
- Social network advertisingSocial network advertising is a digital marketing strategy that utilizes social media(...)
- Social network analysis softwareSocial Network Analysis Software is a specialized tool designed to examine, interpret, and(...)
- Social network gameSocial network gaming refers to games that are played on social networking platforms. These(...)
- Social network hosting serviceA Social Network Hosting Service is a platform that allows users to create and manage their(...)
- Social networking serviceSocial networking services are online platforms designed to foster social interaction beyond(...)
- Social networking serviceSocial networking services are digital platforms that enable the creation and maintenance of(...)
- Social profilingSocial profiling is a technique that involves the collection and analysis of personal(...)
- Social spamSocial spam, the main entity of this text, is a prevalent issue in the digital sphere that has(...)
- Social Trends"Social Trends" is a historical publication that offers an extensive viewpoint of British(...)
- Social video marketingSocial video marketing is a digital marketing strategy that leverages the power of video(...)
- Socially responsible marketingSocially Responsible Marketing is a strategy where businesses prioritize doing activities that(...)
- Societal marketingSocietal marketing is a concept that combines traditional marketing practices with an emphasis(...)
- Sociology of the InternetThe main entity in this text is the "Sociology of the Internet." In simple terms, this refers(...)
- Sock puppet accountA sock puppet account, in the context of online communities, refers to a deceptive practice(...)
- Software agentA software agent is a type of autonomous computer program that performs tasks without the need(...)
- Software bugA software bug refers to an error or flaw in a computer program that produces unexpected or(...)
- Software developmentSoftware development is a structured process involving various methods, processes, phases,(...)
- Software engineeringSoftware engineering is a specialized field of study that emerged in the 1960s, primarily(...)
- Software frameworkA software framework is a universal, reusable software environment that provides a foundation(...)
- Software patentA software patent refers to a type of patent that protects original software inventions from(...)
- Sora (text-to-video model)Sora is a groundbreaking text-to-video model developed by OpenAI. Introduced in February 2024,(...)
- Sound biteA sound bite, as the term suggests, is a succinct and catchy snippet of information or a quote(...)
- SoundHoundSoundHound is a renowned audio and speech recognition company, established by Keyvan Mohajer(...)
- SpamdexingSpamdexing is a deceptive method used to manipulate a website's search engine ranking. It(...)
- SpammingSpamming is a term that refers to the mass distribution of unsolicited messages. This practice(...)
- Speech recognitionSpeech recognition is a technological advancement that allows computers to interpret and(...)
- Spin (propaganda)Spin, commonly referred to as spin propaganda, is a form of communication often used in public(...)
- SpokespersonA spokesperson is a professional who represents an organization, tasked with conveying its(...)
- Sponsor (commercial)Sponsorship, in a commercial context, refers to the practice where a company pays a cash or(...)
- Sponsored postInstagram Sponsored Posts are a method of online advertising where popular celebrities or(...)
- SpotifySpotify is a prominent digital music, podcast, and video streaming service that was(...)
- SpywareSpyware is a type of malicious software that is covertly installed on a user's computer.(...)
- StatCounterStatCounter is a web traffic analysis platform that was launched in 1999 and is based in(...)
- State-sponsored Internet propaganda"State-Sponsored Internet Propaganda" refers to the deliberate use of digital platforms by(...)
- StatistaStatista is a German-based online platform that specializes in the collection and(...)
- Stop word"Stop words" is a term used in the realm of search engine optimization (SEO) and data(...)
- Story (social media)A social media story is a brief succession of digital content, often encompassing photos,(...)
- StorytellingStorytelling is a timeless human tradition, a way of transferring knowledge, wisdom, and(...)
- Strategic business unitA Strategic Business Unit (SBU) is a separate, focused entity within a larger corporation that(...)
- Sunset provisionA sunset provision is a legal term that traces its origins back to Roman law. It refers to a(...)
- SupercomputerA supercomputer is a high-performing computing system that can process vast amounts of data(...)
- Supply chainThe main entity in this text is the Supply Chain. It is an essential process in business that(...)
- Surveillance capitalismSurveillance capitalism is a term that was first introduced by Shoshana Zuboff, a social(...)
- Sustainable market orientationSustainable Market Orientation (SMO) is a business approach that integrates environmental and(...)
- SWOT analysisA SWOT Analysis is a strategic planning tool utilized by businesses and organizations to(...)
- Synchronous conferencingSynchronous conferencing is a method of communication that allows people from various(...)