Activism is a broad term that refers to the action of using vigorous campaigning to bring about political or social change. It can be categorized into several types, such as human rights, environmental, animal rights, and conservative activism. Each type has its own specific focus but they all share a common goal of effecting change. Activists use various methods to achieve their goals, including nonviolent tactics, political campaigning, internet activism[1], and economic activism. Additionally, there are specific forms of activism such as consumer[3], art, science, and shareholder activism. The impact and influence of activism are wide-ranging, from shaping social, political, and economic landscapes to influencing public discourse[2] and corporate practices.
Activism (or advocacy) consists of efforts to promote, impede, direct or intervene in social, political, economic or environmental reform with the desire to make changes in society toward a perceived greater good. Forms of activism range from mandate building in a community (including writing letters to newspapers), petitioning elected officials, running or contributing to a political campaign, preferential patronage (or boycott) of businesses, and demonstrative forms of activism like rallies, street marches, strikes, sit-ins, or hunger strikes.
Activism may be performed on a day-to-day basis in a wide variety of ways, including through the creation of art (artivism), computer hacking (hacktivism), or simply in how one chooses to spend their money (economic activism). For example, the refusal to buy clothes or other merchandise from a company as a protest against the exploitation of workers by that company could be considered an expression of activism. However, the most highly visible and impactful activism often comes in the form of collective action, in which numerous individuals coordinate an act of protest together in order to make a bigger impact. Collective action that is purposeful, organized, and sustained over a period of time becomes known as a social movement.
Historically, activists have used literature, including pamphlets, tracts, and books to disseminate or propagate their messages and attempt to persuade their readers of the justice of their cause. Research has now begun to explore how contemporary activist groups use social media to facilitate civic engagement and collective action combining politics with technology. Left-wing and right-wing online activists often use different tactics. Hashtag activism and offline protest are more common on the left. Working strategically with partisan media, migrating to alternative platforms, and manipulation of mainstream media are more common on the right (in the United States). In addition, the perception of increased left-wing activism in science and academia may decrease conservative trust in science and motivate some forms of conservative activism, including on college campuses. Some scholars have also shown how the influence of very wealthy Americans is a form of activism.
Separating activism and terrorism can be difficult and has been described as a 'fine line'.