Alphabet Inc.

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Alphabet Inc. is a multinational conglomerate that was established from a corporate restructuring of Google[3] on October 2, 2015. It is recognised as one of the Big Five American information technology[1] companies. Alphabet serves as the parent company to Google and several other former Google subsidiaries. The creation of Alphabet was a strategic move to make Google’s core business operations more efficient and transparent. The company’s headquarters is at Google’s original Hamburg street address, which inspired the name ‘Alphabet.’ Sundar Pichai, the CEO of Google, assumed his role during the restructuring, and Alphabet completed a stock split in 2022. The company’s revenue and investments are diverse, with significant income from advertising[2] and investments in startups and well-established companies.

Terms definitions
1. information technology. Information technology (IT) is a broad term that encompasses the use of computers and other technologies to manage and process information. This field emerged from early discussions of computer science in institutions like MIT and Harvard, with pioneers such as Alan Turing playing key roles in the design of the first digital computers. IT has since evolved, with significant developments such as programmable computers, advancements in semiconductor technology, and the rise of personal computers in the 1970s. Today, IT involves various components like computer hardware, software, and peripheral equipment. It also includes data processing and databases, which have revolutionized the way we store and retrieve information. As IT continues to permeate every aspect of our lives, it also raises ethical issues and challenges related to project management. But despite these challenges, IT remains a vital field that has transformed workforce, marketing, and commerce, among others.
2. advertising. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.
Alphabet Inc. (Wikipedia)

Alphabet Inc. is an American multinational technology conglomerate holding company headquartered in Mountain View, California. Alphabet is the world's third-largest technology company by revenue and one of the world's most valuable companies. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. It is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft.

Alphabet Inc.
Alphabet
Company typePublic
ISIN
IndustryConglomerate
FoundedOctober 2, 2015; 8 years ago (2015-10-02)
Founders
HeadquartersGoogleplex,,
U.S.
Area served
Worldwide
Key people
Products
RevenueIncrease US$307.4 billion (2023)
Increase US$84.29 billion (2023)
Increase US$73.79 billion (2023)
Total assetsIncrease US$402.4 billion (2023)
Total equityIncrease US$283.4 billion (2023)
Owners
  • Larry Page (controlling shareholder)
  • Sergey Brin (controlling shareholder)
Number of employees
182,502 (2023)
Subsidiaries
Websiteabc.xyz
Footnotes / references

The establishment of Alphabet Inc. was prompted by a desire to make the core Google business "cleaner and more accountable" while allowing greater autonomy to group companies that operate in businesses other than Internet services. Founders Larry Page and Sergey Brin announced their resignation from their executive posts in December 2019, with the CEO role to be filled by Sundar Pichai, also the CEO of Google. Page and Brin remain employees, board members, and controlling shareholders of Alphabet Inc.

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