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A blog[5] is an informational website[3] that is organized much like a diary, with entries appearing in reverse chronological order. Originally, blogs were maintained by individuals or small groups, but they have since evolved into multi-author blogs (MABs), with contributions from various institutions enhancing blog traffic. Blogs began to gain popularity in the late 1990s, with the advent of web publishing tools that made it easier for non-technical users to post content, lessening the need for HTML[6] or programming knowledge. The act of maintaining or adding content to a blog is referred to as ‘blogging’. MABs often feature writings from multiple authors and can be found in various outlets, including newspapers, universities, and advocacy groups. These blogs often integrate with microblogging[1] platforms like Twitter[4]. The integration of blogs into news media[2] has had a significant impact, offering alternative perspectives, providing real-time updates, influencing public opinion, and enhancing transparency in reporting.

Terms definitions
1. microblogging. Microblogging is a digital communication tool and a form of blogging that involves creating and sharing brief and frequent posts. The term was first coined as 'tumblelogs' in 2005 and it became a widely used term by 2006-2007. Microblogging platforms, such as Twitter and Tumblr, have transformed how information is consumed and shared. These platforms have empowered individuals to disseminate real-time news and information, acting as sensors or sources of information. However, they also raise concerns regarding privacy and security due to potential exposure of sensitive personal data. The global impact of microblogging is significant, with diverse platforms available worldwide and users embracing it for various purposes, from expressing creativity to marketing and crisis management. Despite some integration challenges, microblogging continues to evolve, impacting communication styles and social movements. Future trends suggest a shift towards more niche communities and privacy-focused services.
2. news media. News media is a term that encompasses various methods of disseminating news and information to the public. It all began with the circulation of written news during the Renaissance era in Europe, eventually evolving into printed news in the late 1400s. The English and American newspapers emerged in the 17th century, setting the stage for the newspaper evolution in the 18th and 19th centuries. Over time, the news media industry has expanded to include broadcasting, which involves transmitting audio and video signals to large or small audiences. Today, journalism exists in many formats, including television, radio, and online platforms. These developments have led to a range of news media forms, including newspapers, newsmagazines, and online journalism, each with their unique processes, features, and challenges. News media plays a crucial role in informing the public, shaping opinions, and maintaining media integrity in the face of emerging issues such as fake news.
Blog (Wikipedia)

A blog (a truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were often the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. Blog can also be used as a verb, meaning to maintain or add content to a blog.

The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users who did not have much experience with HTML or computer programming. Previously, knowledge of such technologies as HTML and File Transfer Protocol had been required to publish content on the Web, and early Web users therefore tended to be hackers and computer enthusiasts. As of the 2010s, the majority are interactive Web 2.0 websites, allowing visitors to leave online comments, and it is this interactivity that distinguishes them from other static websites. In that sense, blogging can be seen as a form of social networking service. Indeed, bloggers not only produce content to post on their blogs but also often build social relations with their readers and other bloggers. Blog owners or authors often moderate and filter online comments to remove hate speech or other offensive content. There are also high-readership blogs which do not allow comments.

Many blogs provide commentary on a particular subject or topic, ranging from philosophy, religion, and arts to science, politics, and sports. Others function as more personal online diaries or online brand advertising of a particular individual or company. A typical blog combines text, digital images, and links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual, although some focus on art (art blogs), photographs (photoblogs), videos (video blogs or "vlogs"), music (MP3 blogs), and audio (podcasts). In education, blogs can be used as instructional resources; these are referred to as edublogs. Microblogging is another type of blogging, featuring very short posts.

'Blog' and 'blogging' are now loosely used for content creation and sharing on social media, especially when the content is long-form and one creates and shares content on regular basis. So, one could be maintaining a blog on Facebook or blogging on Instagram.

A 2022 estimate suggested that there were over 600 million public blogs out of more than 1.9 billion websites.

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