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Business Insider – Wikipedia

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Business Insider is a popular American business, celebrity, and technology[2] news website[4] launched in 2007. The platform was initially a consolidation of industry-specific blogs, which later expanded its scope. Founded by Kevin P. Ryan, Dwight Merriman, and Henry Blodget, the company has grown exponentially, with a valuation of $442 million following its acquisition by Axel Springer SE. It has expanded globally, with a UK edition launched in 2014 and a news hub in Singapore in 2020. The company has been both lauded and criticized for its innovative approach to journalism, including the use of anonymous sources and native advertising[1] strategies. Despite controversies, its influence in the media industry is undeniable, and it continues to shape discourse[3] in business and technology.

Terms definitions
1. native advertising. Native advertising is a form of marketing that subtly promotes products or brands within the context of a user's experience. It includes various formats such as promoted videos, images, articles, and music, along with publisher-produced brand content and sponsored stories on social media. Native ads often involve third parties and influencers, making them a cost-effective method for product promotion. It's crucial for these ads to disclose their promotional intent clearly to prevent consumer deception, following guidelines set by industry bodies like the Federal Trade Commission. Over time, native advertising has evolved to blend seamlessly with content, proving effective in drawing attention and influencing purchase decisions. Future trends highlight the importance of context, transparency, data, and collaboration in shaping audience responses.
2. technology. Technology, derived from the Greek words meaning craft and knowledge, is a broad term that refers to the tools, machines, and systems developed by humans to solve problems or fulfill objectives. Originating with primitive tools like stone axes and the discovery of fire, technology has evolved significantly throughout human history. It has been instrumental in different eras, from the invention of the wheel and advanced irrigation systems in ancient civilizations to the birth of universities and printing press during the medieval and Renaissance periods. The Industrial Revolution in the 18th century marked a significant shift in mass production and innovation, giving rise to modern technologies like electricity, automobiles, and digital communication platforms. Today, technology is integral to various aspects of life and society, driving economic growth and societal change, while also raising concerns about security, privacy, and environmental impacts. The future of technology is expected to bring even more advancements, with the rise of artificial intelligence predicted to have significant implications for the job market.
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