Content strategy

Content strategy is a vital aspect of web development that focuses on the systematic planning, creation, and management of content. This process often includes defining a repeatable system for the editorial content development for websites. Its primary objective is to produce clear and impactful content that enhances interactive experiences. In terms of design, content strategy bears similarities to information architecture. Practitioners in this field, known as content strategists, utilize a range of methods, tools, and techniques, influenced by their professional background and education. They often specialize in either front-end or back-end strategy, addressing issues related to workflow and governance. Notably, content strategy encompasses more than just written content, it also considers content redistribution and repurposing.