Conversion marketing | Solutional Webdesign Antwerpen

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Conversion marketing is a strategy aimed at encouraging customers to take specific actions, often referred to as ‘conversions’. These actions can vary based on the individual’s goal, from making a purchase in the case of online retailers, to signing up for a membership for content creators. The effectiveness of this strategy is measured using the conversion rate, which is the ratio of website^[2] visitors who perform the desired action. To increase this rate, conversion marketing involves a range of tactics such as optimizing customer^[1] service, personalizing customer experiences, and improving website usability. It also employs various tools and services like behavioral analysis, targeted offers, and personalized communications. Overall, conversion marketing is viewed as a long-term investment for businesses, playing a crucial role in achieving their goals.

Terms definitions

1. ↑ customer.

1 The primary entity in this text is the 'customer.' A customer is an individual or entity that purchases goods or services from a business. They are crucial participants in the commercial landscape, forming relationships with businesses through transactions. Customers can also be classified as 'clients,' especially when they receive tailored advice or solutions from a business. The term 'client' originates from Latin, implying a sense of leaning or bending towards a business. Customers vary in types - from end customers who directly buy products or services, to industrial customers who incorporate these goods or services into their own offerings. These customers can have different relationships with the business, such as being employers in construction projects. Businesses often segment their customers into different categories, like entrepreneurs or end users, to better understand and serve them. The understanding and management of customer relationships is a critical area of study and practice in business.

2 The primary entity in this text is the 'customer.' A customer is an individual or entity that purchases goods or services from a business. They are crucial participants in the commercial landscape, forming relationships with businesses through transactions. Customers can also be classified as 'clients,' especially when they receive tailored advice or solutions from a business. The term 'client' originates from Latin, implying a sense of leaning or bending towards a business. Customers vary in types - from end customers who directly buy products or services, to industrial customers who incorporate these goods or services into their own offerings. These customers can have different relationships with the business, such as being employers in construction projects. Businesses often segment their customers into different categories, like entrepreneurs or end users, to better understand and serve them. The understanding and management of customer relationships is a critical area of study and practice in business.

2. ↑ website. This text primarily discusses the concept of a 'Website'. A website is a collection of interconnected web pages, usually including a homepage, located on the same server and prepared and maintained as a collection of data by a person, group, or organization. Websites are a cornerstone of the internet, serving as hubs for information, commerce, communication, and entertainment. They can have various forms such as business sites, gaming sites, academic platforms, or social networking sites. Websites have evolved over time, from text and static images to dynamic, interactive multimedia platforms. The development and functionality of websites are governed by web standards set by the World Wide Web Consortium (W3C). Websites are also influenced by advancements in web server technology and design principles such as responsive design.

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Glossary

Conversion marketing (Wikipedia)

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Example

Saw the advertisement			100%
Clicked the advertisement			30%
Bought the product			1%

In electronic commerce, conversion marketing is marketing with the intention of increasing conversions—that is, site visitors who are paying customers.

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