Solutional new logo (1)

Digital rhetoric

Deel dit
" Terug naar Woordenlijst Index

Digital rhetoric is a term that was first introduced by Richard A. Lanham in 1989. As a field, it has evolved to encompass the interconnected, collective construction of knowledge, as advocated by Doug Brent, and the integration of hypertext and visual rhetoric, as outlined by Gary Heba. More recently, scholars Douglas Eyman and Angela Haas have highlighted its application in digital texts and its interdisciplinary nature. Digital rhetoric involves the circulation and delivery of rhetoric in participatory cultures and new electronic forms. It also requires critical literacy and interactive skills to identify bias in media and promote interactivity[2] in digital texts. In digital spaces, it involves procedural rhetoric, the impact of visuals, and the modeling of reality and fiction. Finally, it is closely tied to online communities, digital activism[3], influencer marketing[1], and shaping of norms and culture.

Terms definitions
1. influencer marketing. Influencer marketing is a promotional strategy where marketers identify individuals who have a significant sway over prospective buyers' decisions. These influencers, who can range from well-known celebrities to niche experts, are used to indirectly communicate with the target audience, often through social media platforms. The primary aim of influencer marketing is to tap into an influencer's following to influence purchase behaviors and expand a brand's reach. Payment for influencers can vary greatly, with top-tier influencers earning substantial fees for their promotional posts. Besides its benefits, influencer marketing is also subject to guidelines and regulations, most notably from the Federal Trade Commission (FTC), which treats influencer marketing as paid endorsement. Despite its effectiveness, critics warn against overlooking offline influential input, and platforms like Instagram are vigilant against fraudulent influencer activities. Furthermore, studies continue to explore the impact of influencers on consumer behavior and the effectiveness of influencer marketing.
2. interactivity. Interactivity is a term used to describe the symbiosis between humans and technology, or humans and other humans, through exchange of information. This concept is fundamental in various fields such as human communication, computing science, web design, and artifact communication. It includes human interactions like exchanging messages and understanding body language. In the technology realm, interactivity implies how systems like computers respond to human actions and tasks. For example, a website might have features like hyperlinks and multimedia displays to facilitate user interaction. In artifact communication, interactivity is the relationship between the user and the functionality of the artifact. Therefore, interactivity is a central component in creating a dynamic exchange of information in both human and technological interactions.
Digital rhetoric (Wikipedia)

Digital rhetoric can be generally defined as communication that exists in the digital sphere. As such, digital rhetoric can be expressed in many different forms, including text, images, videos, and software. Due to the increasingly mediated nature of our contemporary society, there are no longer clear distinctions between digital and non-digital environments. This has expanded the scope of digital rhetoric to account for the increased fluidity with which humans interact with technology.

Digital rhetoric is an extension of human communication—taking place in a digital sphere.

The field of digital rhetoric has not yet become well-established. Digital rhetoric largely draws its theory and practices from the tradition of rhetoric as both an analytical tool and a production guide. As a whole, it can be structured as a type of meta-discipline.

Due to evolving study, digital rhetoric has held various meanings to different scholars over time. Similarly, digital rhetoric can take on a variety of meanings based on what is being analyzed—which depends on the concept, forms or objects of study, or rhetorical approach. Digital rhetoric can also be analyzed through the lenses of different social movements. This approach allows the reach of digital rhetoric to expand our understanding of its influence.

The term "digital rhetoric" differs from the term "rhetoric" because the latter term has been debated amongst many scholars. Only a few scholars like Elizabeth Losh and Ian Bogost have taken the time to come up with a definition for digital rhetoric. One of the most straightforward definitions for "digital rhetoric" is that it is the application of rhetorical theory.

" Terug naar Woordenlijst Index
Scroll naar boven