Door-to-door

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Door-to-door refers to a sales[2] or promotional strategy where representatives of a company or organization directly approach homes or businesses to sell products, offer services, or impart information. This method originated from peddling and has adapted to modern times, incorporating technology[1] and data analytics for targeted sales. Industries like construction, telecommunications, energy, and home improvement commonly use this strategy. Despite legal challenges and market shifts, door-to-door sales continue to thrive, with significant growth noted in the past decade. This approach is not solely limited to sales; it’s also used in religious evangelism, law enforcement, and detective work. Despite challenges like safety concerns and competition from digital channels, door-to-door remains a crucial strategy due to its emphasis on personal interaction.

Terms definitions
1. technology. Technology, derived from the Greek words meaning craft and knowledge, is a broad term that refers to the tools, machines, and systems developed by humans to solve problems or fulfill objectives. Originating with primitive tools like stone axes and the discovery of fire, technology has evolved significantly throughout human history. It has been instrumental in different eras, from the invention of the wheel and advanced irrigation systems in ancient civilizations to the birth of universities and printing press during the medieval and Renaissance periods. The Industrial Revolution in the 18th century marked a significant shift in mass production and innovation, giving rise to modern technologies like electricity, automobiles, and digital communication platforms. Today, technology is integral to various aspects of life and society, driving economic growth and societal change, while also raising concerns about security, privacy, and environmental impacts. The future of technology is expected to bring even more advancements, with the rise of artificial intelligence predicted to have significant implications for the job market.
2. sales. Sales is a key aspect of business operations that pertains to the selling of goods or services at a defined cost. This process entails the transfer of ownership and agreement on a price. In countries with common law, sales are typically regulated by commercial codes. The individuals involved in executing sales are referred to as salespersons, who play a specialized role in the sales process. Sales is generally seen as the final stage of marketing, implementing the plan into action. It requires persuasion and effort to bring resources into a company. Sales are considered an output of a larger system within an organization, with the sales and marketing processes supplying inputs and outputs to each other. This process is often integrated within the larger business structure in large corporations, with multiple teams focusing on driving profits and success.
Door-to-door (Wikipedia)

Door-to-door is a canvassing technique that is generally used for sales, marketing, advertising, evangelism or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often known as traveling salesmen, or by the archaic name drummer (someone who "drums up" business), and the technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

Members of the Dutch political party GroenLinks canvassing door-to-door in Groningen

Historically, this was a major method of distributing goods outside large towns, with the salesmen, often self-employed known as pedlars or peddlers, also hawkers. With the huge growth of retail shops in the 19th century, it became less important, and the development of mail order and finally sales via the internet gradually reduced its significance in advanced economies except in a few fields, such as repairs and improvements to homes.

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