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Email marketing

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Email[6] marketing is a digital marketing strategy[1] that leverages email to promote products or services, build customer[3] loyalty[4], trust, or brand awareness[2]. It encompasses sending direct promotional emails to generate new customers or persuade current customers to make a purchase, and sending transactional emails after a customer’s action with a company to facilitate or confirm a commercial transaction. Despite challenges like email deliverability and compliance with spam laws, it remains a cost-effective and efficient marketing strategy with high open rates and detailed analytics for campaign performance. It’s also subject to various legal regulations, like the CAN-SPAM Act in the United States and GDPR in the European Union, to protect consumers from spam and uphold privacy[5] rights. Email marketing is considered faster, more affordable, and more efficient than traditional mail marketing, with tools for automation and customer behavior analysis.

Terms definitions
1. marketing strategy. "Marketing Strategy" is a term that encompasses a company's broad plan for its marketing efforts. It includes mapping out the direction for future planning periods, focusing on customer value, and anticipating growth. This strategic planning aims to bridge the strategic gap for sustainable growth by organizing resources for a competitive edge. A marketing strategy also involves long-range planning to identify new business opportunities and potential threats. It utilizes various components such as pricing, customer service, go-to-market strategy, packaging, and market mapping. Additionally, this strategy uses metrics for tracking performance and strategic analysis to identify the company's current position. It also requires a clear vision and mission statement for the organization. Furthermore, strategic planners use various research tools and analytical techniques to evaluate competitive brand performance. Ultimately, a marketing strategy seeks to obtain a sustainable competitive advantage.
2. brand awareness. Brand awareness is a fundamental concept in marketing that refers to the level of familiarity consumers have with a particular brand. It plays a significant role in their purchasing decisions, affecting the sustainability and growth of a business. Brand awareness is divided into two types: brand recall, the ability of consumers to remember a brand from memory when prompted with a product category, and brand recognition, where consumers confirm their previous exposure to a brand. It is typically measured using surveys, recall tests, and other metrics such as brand association and salience. Advertising is a crucial tool in building brand awareness and converting consumer interest into sales. Notably, strong brand awareness can enhance brand equity, which is the cumulative value derived from a brand's name and logo, including factors like brand loyalty and perceived quality.
Email marketing (Wikipedia)

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives: build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

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