False advertising[1] refers to the use of misleading, deceptive, or falsely claimed statements in advertisements. It encompasses a wide range of deceptive techniques, such as photo manipulation, hidden fees, and the use of fillers or oversized packaging to give an impression of more value. Misleading practices, like inconsistent comparisons, misleading illustrations, and the use of false coloring or angel dusting, are also common. False advertising is regulated by various laws across the world, such as the Lanham Act in the U.S., and has significant legal implications. It has a substantial impact on consumers, influencing their purchasing decisions and potentially leading to financial or health risks. Prevention methods and global perspectives on false advertising vary, but efforts are being made globally to harmonize regulations and protect consumers.
False advertising is the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or services. A false advertisement can be classified as deceptive if the advertiser deliberately misleads the consumer, rather than making an unintentional mistake. A number of governments use regulations to limit false advertising.