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Foursquare City Guide

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Foursquare City Guide is a local search-and-discovery mobile app[1] that provides recommendations for places to eat, visit, or explore in the user’s vicinity. The app offers features like local search and recommendations, tips and expertise, tastes, location detection, and ratings. Users can level up and contribute by earning a Superuser status, which allows them to edit venue information and contribute high-quality edits. Foursquare also generates revenue through partnerships with companies that create pages of tips, and through promoted updates. The app’s features have evolved over time, with check-ins and location sharing now moved to Foursquare Swarm. While it has faced privacy[3] concerns, Foursquare has taken steps to address these issues and has integrated with platforms like Microsoft[2] to enhance user privacy.

Terms definitions
1. mobile app. A mobile application, commonly known as a mobile app, is a type of application software designed to run on a mobile device such as a phone, tablet, or watch. Mobile apps are typically classified into three types: native, web-based, and hybrid. Native apps are made specifically for a certain platform, offering superior performance but requiring specialized development. Web-based apps utilize standard web technologies and need an internet connection to function. Hybrid apps merge the features of both native and web-based apps. The development process of these apps involves consideration of device features and constraints, using specialized integrated development environments, and thorough testing. Mobile apps are primarily distributed through platforms like Google Play, App Store, and Microsoft Store. Additionally, in a business setting, Mobile Application Management (MAM) is used to control access to mobile apps and secure corporate data. Mobile apps have seen significant growth in usage and revenue, making them an essential component of the technology landscape.
2. Microsoft ( Microsoft ) Microsoft is a globally recognized technology company, well-known for its software, hardware, and other digital services. Founded in 1975 by Bill Gates and Paul Allen, it launched revolutionary products like the Windows operating system, Microsoft 365 suite, and the Xbox gaming consoles. Under the leadership of their current CEO, Satya Nadella, Microsoft broadened its scope to include cloud computing and pursued a policy of active acquisitions, including GitHub and Mojang, to enhance its product offerings. Despite facing criticisms and legal challenges over monopoly behavior and usability issues, Microsoft has maintained a solid financial performance, even achieving a trillion-dollar market cap in 2019. Today, it continues to innovate and expand, holding a significant position in the global tech industry.

Foursquare City Guide, commonly known as Foursquare, is a local search-and-discovery mobile app developed by Foursquare Labs Inc. The app provides personalized recommendations of places to go near a user's current location based on users' previous browsing history and check-in history.

Foursquare City Guide
Type of businessPrivate
Type of site
Local search, recommender system
Available inEnglish, German, French, Indonesian, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Thai, Turkish
FoundedNew York City, New York, U.S.
Headquarters
New York City
,
United States
Area servedWorldwide
OwnerFoursquare Labs
Founder(s)Dennis Crowley
Naveen Selvadurai
Key peopleDennis Crowley
Naveen Selvadurai
Employees300
URLfoursquare.com/foursquare
RegistrationOptional
Users50 million
LaunchedMarch 11, 2009; 15 years ago (2009-03-11)
Current statusActive

The service was created in late 2008 by Dennis Crowley and Naveen Selvadurai and launched in 2009. Crowley had previously founded the similar project Dodgeball as his graduate thesis project in the Interactive Telecommunications Program (ITP) at New York University. Google bought Dodgeball in 2005 and shut it down in 2009, replacing it with Google Latitude. Dodgeball user interactions were based on SMS technology, rather than an application. Foursquare was similar but allowed for more features, allowing mobile device users to interact with their environment. Foursquare took advantage of new smartphones like the iPhone, which had built-in GPS to better detect a user's location.

Until late July 2014, Foursquare featured a social networking layer that enabled a user to share their location with friends, via the "check in" - a user would manually tell the application when they were at a particular location using a mobile website, text messaging, or a device-specific application by selecting from a list of venues the application locates nearby. In May 2014, the company launched Swarm, a companion app to Foursquare City Guide, that reimagined the social networking and location sharing aspects of the service as a separate application. On August 7, 2014, the company launched Foursquare 8.0, a new version of the service. This version removed the check-in feature and location sharing, instead focusing on local search.

In 2011, user demographics showed a roughly equal split between male and female user accounts, with 50 percent of users registered outside of the US. Most recent statistics show Foursquare with approximately 55 million monthly active users.

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