HTTP 301

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The HTTP 301 status code, also known as “Moved Permanently,” is a web server response status that indicates a permanent redirection from one URL[2] to another. This often occurs when a webpage has been moved to a new location and the original URL is no longer valid. When a server sends a 301 status code, it also includes the new URL in the “Location” field. This status code is especially important for search engine optimization[1] (SEO), as it allows search engines to update their records and transfer any link equity from the old URL to the new one. However, it is crucial to use 301 redirects sparingly to avoid increased page load times and potential dilution of SEO value. Furthermore, when redirecting from HTTP to HTTPS, make sure all resources on a page are loaded over HTTPS to prevent mixed content issues. Finally, remember that many web browsers cache 301 redirects, which means they will automatically direct any future requests to the new URL.

Terms definitions
1. search engine optimization. Search engine optimization, commonly referred to as SEO, is a critical digital marketing strategy. Originating in the mid-90s, SEO involves enhancing websites to achieve higher rankings on search engine results pages. This process is essential for increasing web traffic and converting visitors into customers. SEO employs various techniques, including page design, keyword optimization, and content updates, to enhance a website's visibility. It also involves the use of tools for monitoring and adapting to search engine updates. SEO practices range from ethical 'white hat' methods to the disapproved 'black hat' techniques, with 'grey hat' straddling both. While SEO isn't suitable for all websites, its effectiveness in internet marketing campaigns cannot be underestimated. Recent industry trends such as mobile web usage surpassing desktop usage highlight the evolving landscape of SEO.
2. URL ( URL ) A URL, or Uniform Resource Locator, is a specific type of Uniform Resource Identifier (URI) used to reference web resources. It was originally defined in 1994 by Tim Berners-Lee and the URI working group of the Internet Engineering Task Force (IETF). URLs combine a domain name system, established in 1985, with a file path syntax using slashes. They are primarily used to locate web pages, email addresses, and file transfer applications on the internet. The structure of a URL consists of five components following the syntax of a generic URI, which can be defined, undefined, or empty depending on the characters and delimiters used. In addition, URLs have evolved to support Unicode characters through the Internationalized Resource Identifier (IRI), allowing for the use of URLs in non-Latin scripts.
HTTP 301 (Wikipedia)


On the World Wide Web, HTTP 301 is the HTTP response status code for 301 Moved Permanently. It is used for permanent redirecting, meaning that links or records returning this response should be updated. The new URL should be provided in the Location field, included with the response. The 301 redirect is considered a best practice for upgrading users from HTTP to HTTPS.

RFC 2616 states that:

  • If a client has link-editing capabilities, it should update all references to the Request URL.
  • The response is cacheable unless indicated otherwise.
  • Unless the request method was HEAD, the entity should contain a small hypertext note with a hyperlink to the new URL(s).
  • If the 301 status code is received in response to a request of any type other than GET or HEAD, the client must ask the user before redirecting.
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