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Internet celebrity

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An Internet Celebrity[1] is a person who gains fame through the internet[5]. They emerged in the early 1990s with the advent of the World Wide Web[2], and their popularity increased with the introduction of social media[3] platforms and blogging sites. They use platforms like YouTube[6], TikTok[7], Instagram[4], etc., to reach their audience and promote products or services. They can be classified based on their follower count into Nano, Micro, Mid-tier, Macro, Mega, and Celebrity. Internet celebrities also engage in self-branding to create a public image for commercial or social gain. However, their influence has sparked debates regarding their impact on young audiences and their role compared to traditional celebrities. Their influence on consumer[8] behavior has also raised concerns about the lack of regulation in the industry.

Terms definitions
1. Internet celebrity ( Internet Celebrity )
1 An internet celebrity, also known as an influencer, is a person who has gained fame through the internet and social media platforms, such as Instagram. The concept of internet celebrities has evolved since the accessibility of the internet in 1991, with platforms like SixDegrees.com fostering their emergence. These influencers have a significant impact on consumer behavior, as they possess the ability to shape purchasing decisions through their reviews, feedback, and personal engagement. A crucial part of their strategy includes digital branding, which is the use of online platforms to increase their audience reach and brand visibility. There are various types of internet celebrities, including nano influencers, micro-celebrities, and celebrities, who differ in their follower count. They face several challenges, including ethical concerns regarding the manipulation of images and lifestyles, and negative impacts on young viewers. Their influence extends to different parts of the world, including China, where the term "Wanghong" is used to describe internet stardom.
2 An Internet Celebrity is a person who gains fame through the internet. They emerged in the early 1990s with the advent of the World Wide Web, and their popularity increased with the introduction of social media platforms and blogging sites. They use platforms like YouTube, TikTok, Instagram, etc., to reach their audience and promote products or services. They can be classified based on their follower count into Nano, Micro, Mid-tier, Macro, Mega, and Celebrity. Internet celebrities also engage in self-branding to create a public image for commercial or social gain. However, their influence has sparked debates regarding their impact on young audiences and their role compared to traditional celebrities. Their influence on consumer behavior has also raised concerns about the lack of regulation in the industry.
2. World Wide Web ( World Wide Web ) The World Wide Web, often referred to as the Web, is a widespread information system platform that billions of people interact with daily. Invented by Tim Berners-Lee in 1989 at the European Organization for Nuclear Research (CERN), the Web was designed to support connections between multiple databases on different computers. Its function is to facilitate content sharing over the Internet in a user-friendly manner. This is achieved through web servers that make documents and media content available. Users can locate and access these resources through Uniform Resource Locators (URLs). The Web supports various content types and allows for easy navigation across websites via hyperlinks. Its use extends to various sectors including education, entertainment, commerce, and government, with information provided by companies, organizations, government agencies, and individual users.
Internet celebrity (Wikipedia)

An internet celebrity (also referred to as a social media influencer, social media personality, internet personality, online personality, or influencer) is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large, global audience. Internet celebrities are often found on large online platforms such as YouTube, Instagram, and TikTok, which primarily rely on user-generated content.

Khaby Lame, an Internet celebrity, with a Tik Tok background.
Internet celebrity Khaby Lame in 2021

Certain internet celebrities may function as lifestyle gurus promoting a particular lifestyle or attitude. In this capacity they act as key amplifiers of trends across various genres including fashion, cooking, technology, travel, video games, movies, esports, politics, music, sports, and entertainment. As part of influencer marketing, companies and organizations may enlist internet celebrities to advertise their products to their fan base and followers on their respective platforms.

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