Internet[2] Privacy[3] is a crucial aspect of the digital realm that deals with safeguarding users’ personal information. It entails the control over what data about oneself is gathered and how it’s used. This concept has gained considerable significance with the advent and evolution of the Internet and mobile networks. It covers various elements like the protection of personal space, choice, and information. The essence of Internet privacy is the controlled disclosure of personal data by users. It addresses the risks and threats posed by activities such as online tracking for targeted advertisements, data collection via social media[1] and online transactions, and malicious activities like spyware[4]. It also touches upon legal regulations, anonymity, and the impact of online behavior. Various technologies used for online tracking and their associated privacy concerns also fall under its purview. Internet privacy is a dynamic and vital field that continually evolves in response to emerging technologies and threats.
Internet privacy involves the right or mandate of personal privacy concerning the storage, re-purposing, provision to third parties, and display of information pertaining to oneself via the Internet. Internet privacy is a subset of data privacy. Privacy concerns have been articulated from the beginnings of large-scale computer sharing and especially relate to mass surveillance.
Privacy can entail either personally identifiable information (PII) or non-PII information such as a site visitor's behavior on a website. PII refers to any information that can be used to identify an individual. For example, age and physical address alone could identify who an individual is without explicitly disclosing their name, as these two factors are unique enough to identify a specific person typically. Other forms of PII may include GPS tracking data used by apps, as the daily commute and routine information can be enough to identify an individual.
It has been suggested that the "appeal of online services is to broadcast personal information on purpose." On the other hand, in his essay "The Value of Privacy", security expert Bruce Schneier says, "Privacy protects us from abuses by those in power, even if we're doing nothing wrong at the time of surveillance."