An advertising[1] slogan[3] is a brief, memorable phrase used by businesses to promote their products or services. Originating from the Scottish Gaelic term for a battle cry, the modern use of a slogan conveys a company’s purpose or ideals. These slogans are often short, typically 3-5 words, and use various tones to communicate different meanings. They can be paired with logos, brand[4] names, or jingles, and can even be humorous to stimulate conversation and improve recall. Slogans can be designed for long-term corporate identity or specific marketing campaigns, with the most effective ones often evoking emotion and memory. They can influence social interactions, shape public discourse[2], and reflect societal norms. As such, understanding their impact is crucial for assessing their role in social control.
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.