Applications of artificial intelligence | Solutional Webdesign Antwerpen

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Artificial Intelligence^[1] (AI) applications refer to the use of machine intelligence in performing tasks across various sectors. This includes industries like internet^[4] and e-commerce, where AI powers recommendation systems and targeted advertising^[2]. In finance and business operations, AI is used in high-frequency trading, underwriting, auditing, and anti-money laundering. It’s also transforming education through personalized AI tutors and aiding scientific research in fields like biochemistry and astronomy. AI is making strides in law enforcement, legal proceedings, human resources, and job search by enhancing accuracy and efficiency. AI applications are also prevalent in the service sector, including online customer^[3] service and media content analysis. These applications use AI’s capabilities in understanding, learning, and making decisions, thereby revolutionizing numerous aspects of human life and work.

Definições de termos

1. ↑ Inteligência artificial ( Artificial Intelligence )

1 A Inteligência Artificial (IA) refere-se ao domínio da ciência da computação que tem por objetivo criar sistemas capazes de realizar tarefas que normalmente exigiriam a inteligência humana. Estas tarefas incluem o raciocínio, a aprendizagem, o planeamento, a perceção e a compreensão da linguagem. A IA tem origem em diferentes domínios, incluindo a psicologia, a linguística, a filosofia e a neurociência. Este domínio é proeminente no desenvolvimento de modelos de aprendizagem automática e de sistemas de processamento de linguagem natural. Desempenha também um papel importante na criação de assistentes virtuais e de sistemas de computação afectiva. As aplicações da IA estendem-se a vários sectores, incluindo os cuidados de saúde, a indústria, a administração pública e a educação. Apesar dos seus benefícios, a IA também suscita preocupações éticas e sociais, exigindo políticas regulamentares. A IA continua a evoluir com técnicas avançadas, como a aprendizagem profunda e a IA generativa, oferecendo novas possibilidades em vários sectores.

2 A Inteligência Artificial, vulgarmente conhecida por IA, é um domínio da ciência informática dedicado à criação de máquinas inteligentes que executam tarefas que normalmente requerem o intelecto humano. Estas tarefas incluem a resolução de problemas, o reconhecimento do discurso, a compreensão da linguagem natural e a tomada de decisões. A IA divide-se em dois tipos: a IA restrita, que é concebida para executar uma tarefa específica, como o reconhecimento de voz, e a IA geral, que pode executar quaisquer tarefas intelectuais que um ser humano possa fazer. É uma tecnologia em constante evolução que se baseia em vários domínios, incluindo a informática, a matemática, a psicologia, a linguística e a neurociência. Os conceitos fundamentais da IA incluem o raciocínio, a representação do conhecimento, o planeamento, o processamento da linguagem natural e a perceção. A IA tem aplicações abrangentes em vários sectores, desde os cuidados de saúde e os jogos até ao militar e à criatividade, e as suas considerações e desafios éticos são fundamentais para o seu desenvolvimento e implementação.

2. ↑ targeted advertising.

1 Targeted advertising is a marketing method that focuses on delivering promotional content to specific audiences. This strategy involves gathering and analyzing user data to tailor ads to individuals' interests, behaviors, and demographics. There are several types of targeted advertising, which include internet service providers tracking website visits, search engine marketing, and using platforms like Google's Search and Display Network.The technique also extends to social media, with platforms harnessing behavioral targeting and geotargeting. For instance, Facebook uses micro-targeting based on user data. Additionally, there are various targeted advertising techniques, such as content, contextual, technical, time, sociodemographic, and geographical targeting.Moreover, targeted advertising is prevalent in mobile and television sectors. Mobile ads utilize consumer location and time, while television ads focus on demographics and interests. Cable boxes and over-the-top video platforms also facilitate targeted advertising. All these methods aim to increase advertising efficiency and relevance.

2 "Targeted advertising" is a marketing strategy that involves gathering and analyzing user data to deliver personalized ads relevant to individual consumers. This strategy can be implemented across various channels such as search engines, social media, television, and mobile devices. Companies, internet service providers, and websites collect user data like preferences, behaviors, and demographics to make ads more relevant. Platforms like Google Ads allow advertisers to reach specific audiences, even retargeting specific website visitors. Social media platforms leverage user data for personalized advertising, allowing advertisers to target users based on interests, likes, demographics, and other factors. Television ads can target viewers based on age, gender, location, and interests, while mobile advertising uses location and time data to serve ads tailored to consumer schedules and environments.

3. ↑ customer.

1 The primary entity in this text is the 'customer.' A customer is an individual or entity that purchases goods or services from a business. They are crucial participants in the commercial landscape, forming relationships with businesses through transactions. Customers can also be classified as 'clients,' especially when they receive tailored advice or solutions from a business. The term 'client' originates from Latin, implying a sense of leaning or bending towards a business. Customers vary in types - from end customers who directly buy products or services, to industrial customers who incorporate these goods or services into their own offerings. These customers can have different relationships with the business, such as being employers in construction projects. Businesses often segment their customers into different categories, like entrepreneurs or end users, to better understand and serve them. The understanding and management of customer relationships is a critical area of study and practice in business.

2 The primary entity in this text is the 'customer.' A customer is an individual or entity that purchases goods or services from a business. They are crucial participants in the commercial landscape, forming relationships with businesses through transactions. Customers can also be classified as 'clients,' especially when they receive tailored advice or solutions from a business. The term 'client' originates from Latin, implying a sense of leaning or bending towards a business. Customers vary in types - from end customers who directly buy products or services, to industrial customers who incorporate these goods or services into their own offerings. These customers can have different relationships with the business, such as being employers in construction projects. Businesses often segment their customers into different categories, like entrepreneurs or end users, to better understand and serve them. The understanding and management of customer relationships is a critical area of study and practice in business.

Aplicações da inteligência artificial (Wikipédia)

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Inteligência artificial (AI) has been used in applications throughout industry and academia. Similar to electricity or computadores, IA serves as a general-purpose technology that has numerous applications. Its applications span tradução de línguas, image recognition, decision-making, credit scoring, comércio eletrónico and various other domains.

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