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Marketing empresarial

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Business Marketing[1] is a discipline that focuses on strategies, techniques, and management processes utilized by organizations to promote and sell their products or services to other businesses. It originated in the mid-19th century, with research intensification in the last 25 years. It is a common field of study in universities, with many marketing majors launching their careers in this sector. Efficiency is a significant aspect of business marketing, with internal efficiency relating to cost-effective product preparation and external efficiency concerning effective marketing and profit maximization. Its interrelation with consumer[3] markets highlights the fact that business markets often have a derived demand[4] from consumer markets. Business marketing differs from consumer marketing in several ways, including shorter distribution channels and a more personal negotiation process. The strategies in this field are dynamic, emphasizing the need for good business intelligence, extensive research, and the use of tecnologia[2]. The impact of business marketing is substantial, with billions of dollars spent annually in the US alone.

Definições de termos
1. Marketing empresarial ( Business Marketing )
1 Business marketing is a practice that traces its roots to ancient times, with its significance becoming more pronounced in the mid-19th century. This field, which has been extensively studied in academia since the late 20th century, forms the foundation for the careers of most marketing majors. Business marketing is characterized by its focus on efficiency, both internally (cost-effective production) and externally (effective marketing for maximum profits). It is integral to the B2B market, and its dynamics have profound effects on both internal and external markets within businesses. The interplay between business and consumer markets is significant, with the two influencing each other's demands and contributing to economic growth. Compared to consumer marketing, business marketing involves shorter distribution channels, more personalized buyer-seller negotiations, and a smaller advertising budget. However, both share common goals of profitability, product-market alignment, and effective communication. The strategies in business marketing are tailored to specialized, industry-specific target markets and consider influencers beyond decision-makers. Despite its acceptance of premium pricing and large transaction volume market, the growth of business marketing is primarily attributed to technological, entrepreneurial, and marketing revolutions, in addition to the transformative impact of the internet.
2 Business Marketing is a discipline that focuses on strategies, techniques, and management processes utilized by organizations to promote and sell their products or services to other businesses. It originated in the mid-19th century, with research intensification in the last 25 years. It is a common field of study in universities, with many marketing majors launching their careers in this sector. Efficiency is a significant aspect of business marketing, with internal efficiency relating to cost-effective product preparation and external efficiency concerning effective marketing and profit maximization. Its interrelation with consumer markets highlights the fact that business markets often have a derived demand from consumer markets. Business marketing differs from consumer marketing in several ways, including shorter distribution channels and a more personal negotiation process. The strategies in this field are dynamic, emphasizing the need for good business intelligence, extensive research, and the use of technology. The impact of business marketing is substantial, with billions of dollars spent annually in the US alone.
2. tecnologia. A tecnologia, derivada das palavras gregas que significam ofício e conhecimento, é um termo amplo que se refere às ferramentas, máquinas e sistemas desenvolvidos pelo homem para resolver problemas ou cumprir objectivos. Com origem em ferramentas primitivas como os machados de pedra e a descoberta do fogo, a tecnologia evoluiu significativamente ao longo da história da humanidade. Foi fundamental em diferentes épocas, desde a invenção da roda e dos sistemas avançados de irrigação nas civilizações antigas até ao nascimento das universidades e da imprensa durante os períodos medieval e renascentista. A Revolução Industrial, no século XVIII, marcou uma mudança significativa na produção em massa e na inovação, dando origem a tecnologias modernas como a eletricidade, os automóveis e as plataformas de comunicação digital. Hoje em dia, a tecnologia faz parte integrante de vários aspectos da vida e da sociedade, impulsionando o crescimento económico e a mudança social, ao mesmo tempo que suscita preocupações sobre a segurança, a privacidade e os impactos ambientais. Espera-se que o futuro da tecnologia traga ainda mais avanços, prevendo-se que o aumento da inteligência artificial tenha implicações significativas no mercado de trabalho.

Marketing empresarial é um marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services, or use them to support their works. It is a way to promote business and improve profit too.

Marketing can be broken down into many sections such as business-to-business marketing, business-to-consumer marketing, as well as business-to-developer marketing. However, business marketing is typically associated with business-to-business marketing.

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