Privacidade do consumidor

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Consumidor[1] privacidade[2] relates to the rights of consumers regarding their personal information and how it’s used by organizations. This concept has a historical background, with its importance emphasized in various professions such as banking and medicine. Different countries, including the US, EU, Australia, New Zealand, and Canada, have enacted laws to safeguard these rights. These laws aim to prevent misuse of data, enforce confidentiality, and protect communication records. Businesses have a responsibility to implement security[3] measures to protect this data, balancing privacy protection with profitability. Privacy concerns also extend to the telecom industry and other sectors that collect sensitive consumer data. The evolution of privacy laws and regulations continues to address emerging issues like big data[4] and personal identifiability. Thus, consumer privacy is an indispensable aspect of the digital age.

Definições de termos
1. Consumidor ( Consumer ) A consumer, in simple terms, is an individual who purchases goods or services for their personal use and not for resale or commercial purposes. They play a significant role in the economy as their demand for products motivates manufacturers to produce. This dynamic influences production, distribution, and consumption processes. Consumers also have certain rights, established by President John F. Kennedy, that include safety, information, choice, redressal, and representation. These rights protect them from hazardous goods and unfair practices. In today's digital age, consumers are evolving into 'prosumers', actively participating in product creation. Consumer behavior, therefore, has a profound impact on marketing strategies, leading to personalized marketing and mass customization.
2. privacidade. A privacidade é um conceito fundamental que evoluiu ao longo da história e continua a moldar o nosso discurso social. Historicamente, teve origem em debates filosóficos, com figuras como Aristóteles e John Locke a lançarem as bases. A privacidade também está ligada a questões legais e éticas, como se pode ver em casos marcantes do Supremo Tribunal e em revelações como as de Edward Snowden. Os avanços tecnológicos desafiaram e reforçaram a privacidade, introduzindo novas ameaças e medidas de proteção. A nível mundial, as normas de privacidade variam, com diferentes países e organizações internacionais a definirem as suas directrizes. Na era digital atual, a privacidade enfrenta novos desafios e considerações, como a utilização das redes sociais, a cultura da selfie e os serviços baseados na localização. Este conceito engloba o direito de um indivíduo a manter as suas informações pessoais secretas e livres de intrusões não autorizadas.

Privacidade do consumidor is information privacy as it relates to the consumers of products and services.

A variety of social, legal and political issues arise from the interaction of the public's potential expectation of privacy and the collection and dissemination of data by businesses ou merchants. Consumidor privacy concerns date back to the first commercial couriers and bankers who enforced strong measures to protect customer privacy. In modern times, the ethical codes of various professions specify measures to protect customer privacy, including medical privacy e client confidentiality. State interests include matters of national security. Consumer concerned about the invasion of individual information, thus doubtful when thinking about using certain services. Many organizations have a competitive incentive to collect, retain, and use customer data for various purposes, and many companies adopt security engineering measures to control this data and manage customer expectations and legal requirements for consumer privacy.

Consumer privacy protection is the use of laws and regulations to protect individuals from privacy loss due to the failures and limitations of corporate customer privacy measures. Corporations may be inclined to share data for commercial advantage and fail to officially recognize it as sensitive to avoid legal liability in the chance that lapses of security may occur. Modern consumer privacy law originated from telecom regulation when it was recognized that a telephone company had access to unprecedented levels of information. Customer privacy measures were seen as deficient to deal with the many hazards of corporate data sharing, corporate mergers, employee turnover, and theft of data storage devices (e.g., hard drives) that could store a large amount of data in a portable location.

Businesses have consumer data and information obtained from consumer and client purchases, products, and services. Thus, businesses have the responsibility to keep these data and information safe and confidential. Consumers expect that businesses will take an active stance when protecting consumer privacy issues and supporting confidential agreements.[citation needed] Whether a firm provides services or products to consumers, firms are expected to use methods such as obfuscation or encoding methods to cover up consumer data when analyzing data or trends for example. Firms are also expected to protect consumer privacy both within the organizations themselves and from outside third entities including third party providers of services, suppliers who provide product components and supplies, and government institutions or community partnership organizations. In addition, businesses are sometime required to provide an agreement/contract to service clients or product consumer that states customer or client information and data will be kept confidential and that it will not be used for advertising or promotional purposes for example. The US government, including the FTC, have consumer protection laws like The Telephone Consumer Protection Act and Data Transparency and Privacy Act. Individuals States have laws and regulation that protect consumers as well. One example of this is The Lei da privacidade do consumidor da Califórnia.

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