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Proteção dos consumidores

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Consumidor[1] protection refers to the practice of safeguarding buyers from unfair and fraudulent business activities. It is embodied in laws and regulations established in many countries including, but not limited to, Australia, Brazil, Germany, India, Nigeria, Taiwan, the UK, and the US. These laws aim to ensure that consumers receive accurate information about products and services, and are not subjected to deceptive trade practices. Enforcement of consumer protection laws is carried out by specific agencies such as the Australian Competition and Consumer Commission. Consumer rights organizations also play an essential role in consumer protection by educating consumers and assisting in dispute resolution. International laws and trade regulations often influence consumer protection laws. Additionally, various mechanisms like cooling-off periods and consumer dispute forums help address consumer complaints promptly. Specific consumer protection measures, such as the FTC Cooling-Off Rule, address issues related to consumer contracts and understanding.

Definições de termos
1. Consumidor ( Consumer ) A consumer, in simple terms, is an individual who purchases goods or services for their personal use and not for resale or commercial purposes. They play a significant role in the economy as their demand for products motivates manufacturers to produce. This dynamic influences production, distribution, and consumption processes. Consumers also have certain rights, established by President John F. Kennedy, that include safety, information, choice, redressal, and representation. These rights protect them from hazardous goods and unfair practices. In today's digital age, consumers are evolving into 'prosumers', actively participating in product creation. Consumer behavior, therefore, has a profound impact on marketing strategies, leading to personalized marketing and mass customization.

Proteção dos consumidores is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumidor protection measures are often established by law. Such laws are intended to prevent businesses from engaging in fraud or specified unfair practices to gain an advantage over competitors or to mislead consumers. They may also provide additional protection for the general public which may be impacted by a product (or its production) even when they are not the direct purchaser or consumer of that product. For example, government regulations may require businesses to disclose detailed information about their products—particularly in areas where public health or safety is an issue, such as with food or automobiles.

Consumer protection is linked to the idea of consumer rights and to the formation of consumer organizations, which help consumers make better choices in the marketplace and pursue complaints against businesses. Entities that promote consumer protection include government organizations (such as the Federal Trade Commission in the Estados Unidos), self-regulating business organizations (such as the Better Business Bureaus in the US, Canada, England, etc.), and non-governmental organizations that advocate for consumer protection laws and help to ensure their enforcement (such as consumer protection agencies and watchdog groups).[citation needed]

A consumer is defined as someone who acquires goods or services for direct use or ownership rather than for resale or use in production and manufacturing. Consumer interests can also serve consumers, consistent with economic efficiency, but this topic is treated in competition law. Consumer protection can also be asserted via non-government organizations and individuals as consumer activism.

Efforts made for the protection of consumer's rights and interests are:

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