Criação de conteúdos

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Content creation refers to the process of generating and sharing information, ideas, or messages in various formats across diverse platforms. It involves individuals, organizations, or institutions like news outlets, universities, businesses, artists, writers, and governments. These entities use different methods such as creating articles, reports, academic papers, cultural works, and government data. The information is shared on platforms like redes sociais[3], o internet[5], and digital platforms like Twitter[6], facilitating broad distribution and accessibility. Content creation aims at various goals including spreading information, marketing, artistic expression, and promoting government transparency. It’s influenced by tecnologia[4] evolution, ethical issues, intellectual property[1] laws, and social movements. Additionally, content creation has significant impacts on sectors like marketing, social protests, academic research, and public engagement[2].

Definições de termos
1. intellectual property. Intellectual property refers to creations of the mind, such as inventions, literary and artistic works, designs, symbols, names, and images used in commerce. These intangible assets have intrinsic value and are protected by law through patents, copyrights, and trademarks. The concept of intellectual property originated as early as the 15th century, with the Venetian Patent Statute of 1474 being the earliest codified patent system. The idea is to stimulate innovation and progress by giving creators the right to control and profit from their creations. This promotes creativity, fair trading, and economic growth. However, intellectual property laws also need to balance these rights with the wider public interest, ensuring that knowledge and technologies remain widely accessible. Intellectual property rights violations, such as patent, copyright, and trademark infringement, as well as trade secret theft, can have severe consequences.
2. public engagement. Public engagement refers to the process of involving the general public in decision-making and governance. Originating in the UK in the late 1990s, public engagement emerged as a reaction to power imbalances in decision-making processes, often dominated by influential groups. It is closely linked to the concept of participatory democracy, where ordinary citizens are empowered to partake in decisions that affect them. Public engagement can occur at various levels involving different information flows, from one-way communication to interactive involvement. Social media and community forums often serve as platforms for this process. The goal is to enhance transparency, trust, and accountability in governance, while promoting diverse perspectives and public understanding of complex issues. Challenges include finding a universally applicable engagement modality and promoting public deliberation. Despite these challenges, public engagement is vital for improving governance, fostering public trust, and enabling informed decision-making.

Criação de conteúdos is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts" for self-expression, distribution, marketing and/or publication. Content creation encompasses various activities including maintaining and updating web sites, blogue, article writing, photography, videography, online commentary, redes sociais accounts, and editing and distribution of digital media. In a survey conducted by Pew, content creation was defined as "the material people contribute to the online world."

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