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Plataforma de dados do cliente

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A Customer Data Platform[1] (CDP) is a marketer-managed system that collects and organizes data from various sources, providing a comprehensive, unified view of each customer[3]. It is designed to interface with other systems and offers some functionalities of marketing systems and customer engagement[2] platforms. Unlike a Data Management Platform (DMP), which collects anonymous web data, a CDP gathers identifiable data about individuals. This allows for personalized content and accurate delivery. The term ‘Customer Data Platform’ came into use in 2010, and the industry has grown significantly since then, thanks to the platform’s advanced integration tools and capabilities. The estimated revenue for the CDP industry in 2022 is $1.9 billion.

Definições de termos
1. Plataforma de dados do cliente ( Customer Data Platform )
1 A Customer Data Platform (CDP) is a marketer-managed system that collects and organizes data from various sources, providing a comprehensive, unified view of each customer. It is designed to interface with other systems and offers some functionalities of marketing systems and customer engagement platforms. Unlike a Data Management Platform (DMP), which collects anonymous web data, a CDP gathers identifiable data about individuals. This allows for personalized content and accurate delivery. The term 'Customer Data Platform' came into use in 2010, and the industry has grown significantly since then, thanks to the platform's advanced integration tools and capabilities. The estimated revenue for the CDP industry in 2022 is $1.9 billion.
2 A Customer Data Platform (CDP) is a marketer-managed system that collects and organizes data from various sources, providing a comprehensive, unified view of each customer. It is designed to interface with other systems and offers some functionalities of marketing systems and customer engagement platforms. Unlike a Data Management Platform (DMP), which collects anonymous web data, a CDP gathers identifiable data about individuals. This allows for personalized content and accurate delivery. The term 'Customer Data Platform' came into use in 2010, and the industry has grown significantly since then, thanks to the platform's advanced integration tools and capabilities. The estimated revenue for the CDP industry in 2022 is $1.9 billion.
2. customer engagement.
1 Customer engagement is a term that encapsulates the interaction and involvement of consumers with a company or brand. This concept, which was defined by various organizations between 2006 and 2008, can be seen in both online and offline settings and has a significant impact on marketing practices. It involves the co-creation of personalized experiences, with key dimensions including immersion, passion, and activation. However, ethical concerns can arise, particularly with regards to maximizing user engagement. Technology plays a vital role in this process, fostering an interactive culture and facilitating connections between consumers and organizations. Customer engagement is also heavily influenced by social media platforms, where content and influencer activity can drive engagement strategies. Measurement metrics are crucial in assessing customer engagement, with likes, replies, and retweets on Twitter being examples of this. This complex interaction between businesses and customers ultimately aims to foster loyalty and long-term relationships.
2 Customer engagement is a term that encapsulates the interaction and involvement of consumers with a company or brand. This concept, which was defined by various organizations between 2006 and 2008, can be seen in both online and offline settings and has a significant impact on marketing practices. It involves the co-creation of personalized experiences, with key dimensions including immersion, passion, and activation. However, ethical concerns can arise, particularly with regards to maximizing user engagement. Technology plays a vital role in this process, fostering an interactive culture and facilitating connections between consumers and organizations. Customer engagement is also heavily influenced by social media platforms, where content and influencer activity can drive engagement strategies. Measurement metrics are crucial in assessing customer engagement, with likes, replies, and retweets on Twitter being examples of this. This complex interaction between businesses and customers ultimately aims to foster loyalty and long-term relationships.

A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. According to Gartner, customer data platforms have evolved from a variety of mature markets, "including multichannel campaign management, tag management and data integration."

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