Digital display advertising[6] is a form of publicidade em linha[2] that uses visually appealing media such as images, videos, and animations to communicate an advertising message. Display ads are typically found on third-party websites and motor de busca[5] results pages. The main goal of these ads is to increase brand awareness[4] and encourage purchase intention among consumers. They have undergone significant evolution since the advent of the internet[8], with advancements in tecnologia[7] enabling real-time bidding[3] and more targeted advertising[1] strategies. Today, display advertising is crucial for businesses, as it not only boosts sítio Web[9] visits and app downloads, but it also offers the potential for interactive and immersive ad experiences. Display ads can come in a variety of formats, including video, rich media ads, overlays, interstitials, and sponsored content, each eliciting different audience reactions. The Interactive Advertising Bureau (IAB) provides guidelines to help advertisers choose the right format and optimize ad performance.
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Publicidade digital is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad.
According to eMarketer, Facebook e Twitter were set to take 33 percent of display ad spending market share by 2017. Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015.