A Marketing digital[1] System (DMS) is a comprehensive tool designed to manage and streamline online marketing processes. It covers various aspects such as web design, hosting, domain registration, and content creation[2], aiming to establish a digital presence that attracts and retains visitors. DMS extends to redes sociais[3] platforms, using content in varying formats to engage audiences and direct traffic back to the sítio Web[4]. However, it’s crucial to note that DMS usage presents privacidade[5] issues. The system collects consumidor[6] data, including basic details and digital activity information, often without explicit consent[7], raising concerns about privacy and potential illegal use of such data. Therefore, ethical DMS practices emphasize the importance of protecting consumer data.
A digital marketing system (DMS) is a method of centralized channel distribution used primarily by SaaS products. It combines a content management system (CMS) with data centralization and syndication across the web, mobile, scannable surface, and social channels.