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Porta a porta

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Door-to-door refers to a sales[2] or promotional strategy where representatives of a company or organization directly approach homes or businesses to sell products, offer services, or impart information. This method originated from peddling and has adapted to modern times, incorporating tecnologia[1] and data analytics for targeted sales. Industries like construction, telecommunications, energy, and home improvement commonly use this strategy. Despite legal challenges and market shifts, door-to-door sales continue to thrive, with significant growth noted in the past decade. This approach is not solely limited to sales; it’s also used in religious evangelism, law enforcement, and detective work. Despite challenges like safety concerns and competition from digital channels, door-to-door remains a crucial strategy due to its emphasis on personal interaction.

Definições de termos
1. tecnologia. A tecnologia, derivada das palavras gregas que significam ofício e conhecimento, é um termo amplo que se refere às ferramentas, máquinas e sistemas desenvolvidos pelo homem para resolver problemas ou cumprir objectivos. Com origem em ferramentas primitivas como os machados de pedra e a descoberta do fogo, a tecnologia evoluiu significativamente ao longo da história da humanidade. Foi fundamental em diferentes épocas, desde a invenção da roda e dos sistemas avançados de irrigação nas civilizações antigas até ao nascimento das universidades e da imprensa durante os períodos medieval e renascentista. A Revolução Industrial, no século XVIII, marcou uma mudança significativa na produção em massa e na inovação, dando origem a tecnologias modernas como a eletricidade, os automóveis e as plataformas de comunicação digital. Hoje em dia, a tecnologia faz parte integrante de vários aspectos da vida e da sociedade, impulsionando o crescimento económico e a mudança social, ao mesmo tempo que suscita preocupações sobre a segurança, a privacidade e os impactos ambientais. Espera-se que o futuro da tecnologia traga ainda mais avanços, prevendo-se que o aumento da inteligência artificial tenha implicações significativas no mercado de trabalho.
2. sales. Sales is a key aspect of business operations that pertains to the selling of goods or services at a defined cost. This process entails the transfer of ownership and agreement on a price. In countries with common law, sales are typically regulated by commercial codes. The individuals involved in executing sales are referred to as salespersons, who play a specialized role in the sales process. Sales is generally seen as the final stage of marketing, implementing the plan into action. It requires persuasion and effort to bring resources into a company. Sales are considered an output of a larger system within an organization, with the sales and marketing processes supplying inputs and outputs to each other. This process is often integrated within the larger business structure in large corporations, with multiple teams focusing on driving profits and success.
Porta a porta (Wikipédia)

Porta a porta é um canvassing technique that is generally used for sales, marketing, advertising, evangelism ou campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often known as traveling salesmen, or by the archaic name drummer (someone who "drums up" business), and the technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

Members of the Dutch political party GroenLinks canvassing door-to-door in Groningen

Historically, this was a major method of distributing goods outside large towns, with the salesmen, often self-employed known as pedlars or peddlers, also hawkers. With the huge growth of retail shops in the 19th century, it became less important, and the development of mail order and finally sales via the internet gradually reduced its significance in advanced economies except in a few fields, such as repairs and improvements to homes.

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