Doublespeak | Solutional Webdesign Antwerpen

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Doublespeak is a term rooted in George Orwell’s writings, defined by Edward S. Herman, and influenced by Orwell’s views on political language. It refers to intentionally ambiguous or misleading language used to disguise the true meaning of something. This deceptive language is frequently employed in various domains, including politics, advertising^[1], comedy, and redes sociais^[2]. Politicians often use doublespeak in speeches, while advertisers employ it to hide their real intentions. Comedians incorporate it for satirical commentary, and social media platforms use it to bypass content moderation. Doublespeak can manipulate communication patterns, impact consumidor^[3] behavior, and even influence comedy. It’s a concept that reflects the complexity and potential dangers of language misuse.

Definições de termos

1. ↑ advertising. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.

2. ↑ redes sociais. Os meios de comunicação social são um termo abrangente que engloba uma variedade de ferramentas e plataformas digitais que facilitam a partilha de informações e a criação de comunidades virtuais. Surgindo dos primeiros sistemas, como o PLATO e a ARPANET, evoluíram para plataformas modernas como o Facebook e o Twitter. Estas plataformas oferecem características únicas que as diferenciam dos meios de comunicação tradicionais, incluindo a possibilidade de os utilizadores gerarem conteúdos e participarem em comunicações dialógicas. Atendem a mais de 100 milhões de utilizadores em todo o mundo e oferecem diferentes formas de serviços, como aplicações de mensagens e plataformas de criação de conteúdos em colaboração. A utilização das redes sociais tem impactos de grande alcance nos indivíduos, na sociedade e nas empresas, influenciando tudo, desde as práticas de marketing aos processos políticos. No entanto, está também associada a preocupações éticas, como a disseminação de desinformação e a potencial dependência.