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Facebook^[3] Watch is a video-on-demand service that was launched by the redes sociais^[2] giant, Facebook, in August 2017. Initially available to a select group of U.S. users, it was subsequently made accessible to all American users and eventually achieved global coverage by August 2018. The service offers a diverse range of content, including short and long-form entertainment, and licensed content from notable companies such as 20th Century Fox Televisão^[4]. With a dedicated budget for content creation^[1], Facebook Watch utilizes ad-break revenue, with 45% retained by Facebook and the remaining 55% given to partners. Its video offerings are predicted to drive significant revenue, attracting over 1.25 billion monthly visitors as of September 2020. Facebook Watch’s impact extends beyond its revenue potential, with the capacity to alter the digital content landscape and compete with other streaming services.

Definições de termos

1. ↑ content creation. Content creation refers to the process of generating and sharing information, ideas, or messages in various formats across diverse platforms. It involves individuals, organizations, or institutions like news outlets, universities, businesses, artists, writers, and governments. These entities use different methods such as creating articles, reports, academic papers, cultural works, and government data. The information is shared on platforms like social media, the internet, and digital platforms like Twitter, facilitating broad distribution and accessibility. Content creation aims at various goals including spreading information, marketing, artistic expression, and promoting government transparency. It's influenced by technology evolution, ethical issues, intellectual property laws, and social movements. Additionally, content creation has significant impacts on sectors like marketing, social protests, academic research, and public engagement.

2. ↑ redes sociais. Os meios de comunicação social são um termo abrangente que engloba uma variedade de ferramentas e plataformas digitais que facilitam a partilha de informações e a criação de comunidades virtuais. Surgindo dos primeiros sistemas, como o PLATO e a ARPANET, evoluíram para plataformas modernas como o Facebook e o Twitter. Estas plataformas oferecem características únicas que as diferenciam dos meios de comunicação tradicionais, incluindo a possibilidade de os utilizadores gerarem conteúdos e participarem em comunicações dialógicas. Atendem a mais de 100 milhões de utilizadores em todo o mundo e oferecem diferentes formas de serviços, como aplicações de mensagens e plataformas de criação de conteúdos em colaboração. A utilização das redes sociais tem impactos de grande alcance nos indivíduos, na sociedade e nas empresas, influenciando tudo, desde as práticas de marketing aos processos políticos. No entanto, está também associada a preocupações éticas, como a disseminação de desinformação e a potencial dependência.

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Facebook Watch (Wikipédia)

Facebook Watch (currently rebranding to Facebook Video) is a video on demand service operated by American company Meta-plataformas (previously named Facebook, Inc.). The company announced the service in August 2017 and it was available to all U.S. users that month. Facebook Watch's original video content is produced for the company by others, who earn 55% of advertising revenue (Facebook keeps the other 45%).

Facebook Watch

Tipo de sítio	Video-on-demand
Available in	English
Sede social	Menlo Park, Califórnia , Estados Unidos
Area served	Em todo o mundo
Key people	Ricky Van Veen (Head of Global Creative Strategy) Mina Lefevre (Head of Development) Fidji Simo (VP of Product for Video)
Indústria	Internet
Pai	Meta-plataformas
URL	www.facebook.com/watch
Comercial	Sim
Lançado	August 10, 2017; 6 years ago (2017-08-10)
Situação atual	Active (Web, iOS and Android) Discontinued (TV App)

Facebook Watch offers tailored video recommendations and organizes content into categories based on metrics like popularity and user engagement. The platform hosts both short and long-form entertainment. In 2018, Facebook allocated a $1 billion budget for content creation. The company generates revenue from mid-roll ads and also explored the introduction of pre-roll ads in the same year. As of August 30, 2018, Facebook Watch became globally accessible to all Facebook users.

As of September 2020, Facebook reported that Facebook Watch had more than 1.25 billion monthly visitors, 46% of its monthly active user base at that time.

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