Geotargeting refers to the practice of delivering content or advertisements to a consumidor[4] based on their geographical location. This location can be determined by the information provided by the user or through Endereço IP[3] tracking. Some well-known businesses like FedEx, UPS, and Ace Hardware use geotargeting to provide users with relevant content such as store locations or region-specific services. It’s also used in Otimização para motores de busca[1] (SEO) where the technique, known as cloaking[5], involves comparing the visitor’s IP to the motor de busca[2] server’s IP list. Geotargeting has diverse applications, including content localization for global domains, targeted advertisements, and fraud prevention. Despite its benefits, its use has sparked debates among SEO experts and raised privacidade[6] concerns.
In geomarketing e internet marketing, geotargeting is the method of delivering different content to visitors based on their geolocation. This includes country, region/state, city, metro code/zip code, organization, Endereço IP, ISP, or other criteria. A common usage of geotargeting is found in publicidade em linha, as well as internet television with sites such as iPlayer e Hulu. In these circumstances, content is often restricted to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers e virtual private networks may give a false location.