Novo logótipo da Solutional (1)

History of advertising

Partilhar isto
" Voltar ao Índice do Glossário

Publicidade[2] is the main entity this text discusses. Advertising is a form of communication strategy used to persuade an audience or market to take some action. This action could be purchasing a product, service, or simply adopting a particular viewpoint. Advertising has a rich history spanning across different cultures and civilizations, from the Ancient Egyptians, Pompeii, Arabia to Rome, Asia, Africa, and South America. It evolved through different eras, with the 16th-19th centuries marking the introduction of newspapers, magazines, trade cards, and business cards. In the 20th century, the advertising industry[1] saw significant growth, especially in the United States and Canada. This growth has been driven by various innovations in advertising techniques and strategies. Advertising has also made a significant social and cultural impact. However, it has been subjected to various regulations and restrictions due to its potential influence on society. Today, advertising continues to evolve, with a shift towards digital platforms and personalized strategies.

Definições de termos
1. advertising industry.
1 The advertising industry is a sector that specializes in creating, planning, and handling promotional and advertising activities. This industry includes various trade associations such as the Advertising Association, which represents UK-based agencies, and the American Advertising Federation and Association of National Advertisers that represent US-based agencies and companies. There's also an international body, the International Advertising Association (IAA). The industry utilizes programs like AdChoices, Google Ads, and Microsoft Advertising to execute their activities. References for further reading include, Vault, MAGNA ADVERTISING FORECASTS WINTER UPDATE, and IAA Global. The industry is versatile and can work with various sectors including agriculture, natural and biotic sectors, and numerous types of farming.
2 The main entity in this text is the advertising industry. The advertising industry is a global business sector dedicated to creating, planning, and handling advertisements for its clients. It includes numerous trade associations like the Advertising Association in the UK, the American Advertising Federation in the US, and the Association of National Advertisers. These bodies represent various advertising and marketing agencies, offering support and guidance. The industry also uses programs such as AdChoices, Google Ads, and Microsoft Advertising to help businesses reach their target audiences. Additionally, it covers various industries including agriculture, natural sector, and biotic. There are references available, such as and MAGNA ADVERTISING FORECASTS, for anyone interested to learn more about the advertising industry.
2. Publicidade ( Advertising ) Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.

The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail, rádio, televisão, the internet and mobile devices.

Advertising revenue as a percent of US GDP shows a rise in audio-visual and digital advertising at the expense of print media.

Between 1919 and 2007 advertising averaged 2.2 percent of Gross Domestic Product in the United States.[citation needed]

" Voltar ao Índice do Glossário
Deslocar para o topo