Novo logótipo da Solutional (1)

Influência para contratar

Partilhar isto
" Voltar ao Índice do Glossário

“Influence-for-hire” refers to a growing online phenomenon where discussions, opinions, and information are manipulated for a fee, often as part of a larger political or strategic agenda. This practice is increasingly used by individuals, organizations, and even governments to steer public opinion and control narrative in their favor. Networks engaged in influence-for-hire services have been linked to various international incidents, including misinformation campaigns during the COVID-19 pandemic and manipulative activities involving countries like Ukraine, China, Australia, and Taiwan. Facebook[2]’s takedown of a Ukrainian influence-for-hire network in May 2021 highlights the platform’s active role in combatting such activities. However, the growth of this online shadow economy raises significant concerns about foreign interference and the spread of disinformation[1]. Consequently, it’s recommended that governments and platforms collaborate to counter these activities.

Definições de termos
1. disinformation. Disinformation is a complex concept with roots tracing back to the Proto-Indo-European language family. It refers to the intentional spreading of false or misleading information, often for political or social influence. This phenomenon became widespread in the 1980s and has been a subject of extensive research to understand its origins, methods, and impacts. Disinformation is often used in deception campaigns on social media and is distinct from misinformation and malinformation. It's common in political arenas, where it can confuse citizens and discourage their engagement. Disinformation has global implications, being used by governments, NGOs, and businesses worldwide. It can undermine election security and create societal divisions. Various countermeasures have been initiated by organizations like NATO and the EU to address this issue. The study of disinformation also extends to ethical considerations and its role in warfare. Despite these efforts, disinformation remains a challenging issue due to its widespread prevalence and the difficulty in assessing its true impact.
2. Facebook ( Facebook ) O Facebook, atualmente conhecido como Meta Platforms, é uma grande empresa da Internet que começou como uma plataforma de rede social. Fundado por Mark Zuckerberg em 2004, o Facebook expandiu-se rapidamente de Harvard para outras universidades e, mais tarde, para o público em geral, tornando-se um fenómeno global. É conhecido pela sua interface de fácil utilização e por várias funcionalidades, como os Grupos, a Plataforma para Programadores e o Facebook Dating. Apesar de ser criticado por questões como a violação da privacidade e a difusão de notícias falsas, o Facebook continua a ser um ator dominante no mundo online. Fez progressos significativos no domínio da tecnologia, incluindo o desenvolvimento do seu sistema único de armazenamento de dados, a utilização de PHP na sua plataforma e o lançamento da linguagem de programação Hack. Nos últimos anos, a empresa mudou o seu foco para o metaverso, um espaço de realidade virtual onde os utilizadores podem interagir com um ambiente gerado por computador.

Influência para contratar ou collective influence, refers to the economy that has emerged around buying and selling influence sobre social media platforms.

" Voltar ao Índice do Glossário
pt_PT_ao90PT
Deslocar para o topo