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Consciência ambiental

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Ambient awareness is a phenomenon that is deeply rooted in the digital age, closely tied to the evolution and use of redes sociais[1]. It refers to the state of being continuously and passively aware of social dynamics and information through digital technology[2], particularly social media platforms. This awareness is achieved without direct interaction, instead being facilitated by constant, subtle updates and interactions on platforms like Facebook[3], Twitter[5], and Instagram[4]. These platforms, along with mobile devices, have become vital tools for creating and disseminating content that contributes to ambient awareness. This concept has significant implications not only for personal communication, but also for business processes and marketing strategies. In business, it aids in improving collaboration and communication, while in marketing, it can help forge closer bonds with clientele and provide insights into artists’ lifestyles and personalities.

Definições de termos
1. redes sociais. Os meios de comunicação social são um termo abrangente que engloba uma variedade de ferramentas e plataformas digitais que facilitam a partilha de informações e a criação de comunidades virtuais. Surgindo dos primeiros sistemas, como o PLATO e a ARPANET, evoluíram para plataformas modernas como o Facebook e o Twitter. Estas plataformas oferecem características únicas que as diferenciam dos meios de comunicação tradicionais, incluindo a possibilidade de os utilizadores gerarem conteúdos e participarem em comunicações dialógicas. Atendem a mais de 100 milhões de utilizadores em todo o mundo e oferecem diferentes formas de serviços, como aplicações de mensagens e plataformas de criação de conteúdos em colaboração. A utilização das redes sociais tem impactos de grande alcance nos indivíduos, na sociedade e nas empresas, influenciando tudo, desde as práticas de marketing aos processos políticos. No entanto, está também associada a preocupações éticas, como a disseminação de desinformação e a potencial dependência.
2. technology. Technology, derived from the Greek words meaning craft and knowledge, is a broad term that refers to the tools, machines, and systems developed by humans to solve problems or fulfill objectives. Originating with primitive tools like stone axes and the discovery of fire, technology has evolved significantly throughout human history. It has been instrumental in different eras, from the invention of the wheel and advanced irrigation systems in ancient civilizations to the birth of universities and printing press during the medieval and Renaissance periods. The Industrial Revolution in the 18th century marked a significant shift in mass production and innovation, giving rise to modern technologies like electricity, automobiles, and digital communication platforms. Today, technology is integral to various aspects of life and society, driving economic growth and societal change, while also raising concerns about security, privacy, and environmental impacts. The future of technology is expected to bring even more advancements, with the rise of artificial intelligence predicted to have significant implications for the job market.

Consciência ambiental (AmA) is a term used by social scientists to describe a form of peripheral social awareness through redes sociais. This awareness is propagated from relatively constant contact with one's friends and colleagues via social networking platforms on the Internet. The term essentially defines the sort of omnipresent knowledge one experiences by being a regular user of these media outlets that allow a constant connection with one's social circle.

According to Clive Thompson of The New York Times, ambient awareness is "very much like being physically near someone and picking up on mood through the little things; body language, sighs, stray comments". Academic Andreas Kaplan defines ambient awareness as “awareness created through regular and constant reception, and/or exchange of information fragments through social media”. Two friends who regularly follow one another's digital information can already be aware of each other's lives without actually being physically present to have had a conversation.

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